What is Heuristic Analysis

Analytics without Heuristics is not Analytics

Analytical insights have an over-riding effect in any decision making process in today’s milieu of technology. From a business standpoint, a decision maker’s astuteness in utilizing the insight coupled with…

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Buyer Persona Marketing

1.9x Revenue Growth through Buyer Persona

Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…

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email marketing best practices

Elements of a Great E-mail Marketing Campaign

Why is Email Marketing Still Relevant? With the advent of new technology coming to the fore every day, it is understandable to ask “Is Email marketing is still relevant?”. People…

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