Porter's Five Forces Using Apple iPod

Deciphering Porter’s Five Forces with the help of Apple iPod

Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…

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Types of Market Research

What types of Primary Market Research study should I use?

This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…

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Competitive Advantage in business

Competitive Advantage – the Messi of your Business

The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…

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Steps of Strategic Management

Strategic Management defined in three simple words

The purpose of strategic management is to create opportunities and succeed at them. The article simplifies Strategic Management in three simple words. Beyond this idea, the article further discusses the…

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