Does your personality resonate with your favourite brands?

What makes us like brands? Why do we love certain brands, and dislike the others? When it comes to buying something, how do we make a decision to pick one…

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Porter's Five Forces Using Apple iPod

Deciphering Porter’s Five Forces with the help of Apple iPod

Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…

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What is Sustainable Competitive Advantage and how to develop it?

A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained to be…

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Types of Market Research

What types of Primary Market Research study should I use?

This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…

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Competitive Advantage in business

Competitive Advantage – the Messi of your Business

The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…

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