How to get started with Amazon Ace Case Study Challenge (2018)

The Amazon Ace must have got you both excited and anxious in equal proportions. Excited because it’s the first corporate case study challenge of the season, and anxious because it…

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How to Launch a Product in a Competitive Market

You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself. What do they want? If you…

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How I got my blog posts on page 1 of Google (in 2 weeks)

July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…

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What Hotstar and other brands can teach us about Positioning and Differentiation?

The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…

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Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.

I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…

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