How I got my blog posts on page 1 of Google (in 2 weeks)

July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…

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What Hotstar and other brands can teach us about Positioning and Differentiation?

The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…

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Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.

I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…

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10 Market Segmentation Mistakes you don’t know you are making (Updated)

Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…

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The Positioning Formula: What is Positioning? (The Viagra example)

I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…

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