The Positioning Formula: What is Positioning? (The Viagra example)

I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…

Read more »

5 Secondary Market Research Tools and Techniques

Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…

Read more »
Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

Read more »
Competitor-Analysis-Workbook-Super-Heuristics

The Ultimate Competitor Analysis Workbook [Free Download]

Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…

Read more »
Buyer Persona Marketing

1.9x Revenue Growth through Buyer Persona

Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…

Read more »