July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…Read more »
The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…Read more »
Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.
I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…Read more »
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…Read more »
I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…Read more »