5 Secondary Market Research Tools and Techniques

Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…

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Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

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Competitor-Analysis-Workbook-Super-Heuristics

The Ultimate Competitor Analysis Workbook [Free Download]

Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…

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Buyer Persona Marketing

1.9x Revenue Growth through Buyer Persona

Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…

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email marketing best practices

Elements of a Great E-mail Marketing Campaign

Why is Email Marketing Still Relevant? With the advent of new technology coming to the fore every day, it is understandable to ask “Is Email marketing is still relevant?”. People…

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