How to Launch a Product in a Competitive Market

You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself. What do they want? If you…

Read more »

What is Sustainable Competitive Advantage and how to develop it?

A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained to be…

Read more »
Competitive Advantage in business

Competitive Advantage – the Messi of your Business

The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…

Read more »
Steps of Strategic Management

Strategic Management defined in three simple words

The purpose of strategic management is to create opportunities and succeed at them. The article simplifies Strategic Management in three simple words. Beyond this idea, the article further discusses the…

Read more »