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Maslow Hierarchy of Needs Theory for MarketersWhat is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.
It is fun to know that psychology and business have a very
Classification Algorithm for Marketing AnalyticsIf you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!
Marketing Analytics- the new hot cake in the market. Every company is
How to Become a Product ManagerDo you always get confused between product management and project management? Do you wonder what one has to do to become a Product Manager ? Do you want to what skill a new-age product manager should posses ?
Are you one of the MBA graduates who want to start your
What is the Meaning of Brand Equity?Have you ever found yourself in a conversation where you have found yourself defending a brand? Why as a consumer would someone refer brands to fellow customer? What’s in it for them? I think Phoebe’s search for the most selfless act is over (F.R.I.E.N.D.S reference). Its this! It happens because of an underlying phenomenon. Let’s try to unravel the mystery in this article.
What is the Meaning of Brand Equity? Have you ever wondered what
Introduction to Social Marketing: Purpose & ProfitsHave you ever thought of the value that you are adding when you are studying about marketing? Are you creating the needs or serving the needs of the society. To understand and answer the above questions, we need to understand the concept of Social Marketing. Let’s get started.
Social Marketing It is generally believed that motive of marketing is to