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Recent Posts

The Value Ladder Model

Learn Value Ladder Model for Business Plans [with Examples] Get answers to all your questions to what a value ladder model is and what is the process to create one. Learn interactively through examples.

The most important concept in the domain of marketing is the concept

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what is a sales funnel and how does it work

What is a Sales Funnel and How Does it Work? ‘It’s the journey that matters more than the destination’. We have all, either heard it from a friend or preached it to a friend when life hits rock-bottom. But today, let’s change the perspective of analyzing that quotation and see how marketers use it to avoid their profits to hit rock-bottom. We begin by answering a fundamental question- What is a Sales Funnel and How does it Work?

What is that one rule that all marketers have learnt by heart?

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How to answer MBA Admission Interview Questions

How to Answer MBA Admission Interview Questions on Marketing If you are an MBA aspirant who will be appearing for his interviews soon, this article is for you. My aim in this piece is not just to tell you about the MBA admission interview questions in Marketing that they will ask you. In fact, my aim is to help you market your dream of pursuing MBA in Marketing.

Now you are ready and eager to join a B-School this year.

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Rural marketing strategy

Understanding Rural Marketing and Rural Marketing Strategy How to develop a Rural Marketing Strategy? What is Rural marketing? You might face these questions if you are pursuing a Marketing Specialisation or are a Marketing Aspirant. Read on to explore the nuances of Rural Market along with its Opportunities and Challenges.

A great philosopher once said, “It doesn’t matter where you come from…”

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SWOT analysis of Nestle

SWOT Analysis of Nestle [Detailed] Nestle is one of the world’s largest food and beverage company with products ranging from global icons to local favourites. In this post, I will be running you through the detailed SWOT analysis of Nestle and will provide unique insights about Nestle.

SWOT analysis is one of the essential marketing analysis tools. It is

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Bottom of Pyramid Marketing

Bottom of Pyramid Marketing [Detailed] It is every Marketer's dream to capture a Huge Market and attain huge profitability. The strategy also, tells us the same things- either have a vast market share or a huge market to cater to. Our marketing lessons seldom touches upon a market which is the largest – The Bottom of the Pyramid. Let's find out more in the article.

We all know no two persons are the same, so in this

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