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Recent Posts

classification of markets

Classification of Markets – Modern Markets I recently did an article that covered one of the most basic questions in Marketing or in Business Studies. The question is 'What is a Market?'. I further went on to explain in that article the classification of traditional markets. Today, in this article, I will take you through the classification of modern markets with examples from my work life.

In one of my previous articles, I told you about how the concept of market is one of the first things that you will encounter in a marketing class. And

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10 Best Free Digital Marketing Courses Online (and more!) You can learn Digital Marketing for free. Yes, that's true! So many MBA students and aspiring marketers spend so much time looking for advice on what are the best resources to study digital marketing from. Therefore, in this article I share with you the 10 best free digital marketing courses online (and a few things more!)

Have you ever felt the need to learn about Digital Marketing during your MBA? Has it ever made you think that knowing it can significantly improve your chances of getting

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Classification of Markets – Traditional Markets What is a Market? That question seems simple but becomes tough to answer in a Marketing 101 class. Here in this article, not only will I share with you what is a market but I will tell you in detail the classification of markets (with a focus on Traditional Markets)

If you are beginning to learn marketing, one of the most basic things you need to learn is this –  what is a market? Once you are clear with that,

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Modes of Entry into International Business

5 Modes of Entry into International Business Markets I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.

I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business has started as

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Skills to Develop this Summer For a Prolific MBA Ahead It is summer time. You could be a first-year student going into your internship or an MBA aspirant who has finally converted her calls and is eager to join a B-school. For both of you, these 8 weeks ahead of you is a golden period of time. In this article, I (almost) urge you to develop solid hard-skills that will help you in your upcoming internships and the MBA life ahead.

This article will mean different things for different sets of people. For the first-year MBA students going in for their internships, this article can very well be understood as the

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why marketers should learn to code

8 Conclusive Reasons Why Marketers Should Learn to Code Coding is for programmers and Engineers, not for me! That's some of the most common things you will hear across B-schools in India. And this feeling gets more pronounced in the better B-schools. But the fact is the times are changing! The best of the MBAs are learning to code. Data Science and Digital Marketing are in vogue. Here's why you should learn to code as well.

Why should marketers learn to code? Do you have that kind of question too?Obviously, all the digital marketing tools & channels are running with the aid of some set of

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