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Classification of Markets – Modern Markets I recently did an article that covered one of the most basic questions in Marketing or in Business Studies. The question is 'What is a Market?'. I further went on to explain in that article the classification of traditional markets. Today, in this article, I will take you through the classification of modern markets with examples from my work life.

May 12, 2019 No Comments

In one of my previous articles, I told you about how the concept of market is one of the first things that you will encounter in a marketing class. And

10 Best Free Digital Marketing Courses Online (and more!) You can learn Digital Marketing for free. Yes, that's true! So many MBA students and aspiring marketers spend so much time looking for advice on what are the best resources to study digital marketing from. Therefore, in this article I share with you the 10 best free digital marketing courses online (and a few things more!)

May 5, 2019 No Comments

Have you ever felt the need to learn about Digital Marketing during your MBA? Has it ever made you think that knowing it can significantly improve your chances of getting

Classification of Markets – Traditional Markets What is a Market? That question seems simple but becomes tough to answer in a Marketing 101 class. Here in this article, not only will I share with you what is a market but I will tell you in detail the classification of markets (with a focus on Traditional Markets)

April 22, 2019 No Comments

If you are beginning to learn marketing, one of the most basic things you need to learn is this – what is a market? Once you are clear with that,

SWOT Analysis of Amul Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.

April 17, 2019 No Comments

In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and

5 Modes of Entry into International Business Markets I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.

April 13, 2019 No Comments

I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business has started as

SWOT Analysis of Patanjali Ayurveda In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda

April 4, 2019 No Comments

Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast