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What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.

January 18, 2019 No Comments

In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based

What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.

January 14, 2019 No Comments

You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what

Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.

January 10, 2019 No Comments

What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit

“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.

January 4, 2019 No Comments

This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a

What is the Cost Plus Pricing Strategy? With this article I begin discussing some of the important pricing strategies that there are. Cost Plus Pricing Strategy being one of the most basic and widely used pricing strategies deserves to be discussed first. I share with you some cost plus pricing strategy examples as well.

December 30, 2018 No Comments

Cost Plus pricing strategy is the most rudimentary of all the pricing strategies. It is probably the first one that we intuitively learn even before formally learning about pricing. And

Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.

December 22, 2018 No Comments

Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the