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Lesson #2

Secret #1 - Hard-Skills vs. Soft-Skills


  • DURATION: 8 minutes 

There are secrets. Not because they are not known to MBA students. But, because they have been overlooked so often. Here is the first of the three secrets that will help you carve your own career path in Marketing in the direction that you want to take it to. 

Hard-Skills Are More Important Than Soft-Skills

You heard it in this lesson. For you, right now, hard-skills are more important than soft-skills. This is true for you and for everyone like you who wants to control their career in the field of Marketing. 


And the good news for you is that very few people would agree to this.


Chances are maybe no one around you in your B-school right now may agree with this. 


And that is exactly why you need to secretly feel happy about this secret because what you know is rarely agreed upon knowledge. All you need to do now is work upon it.

I shared with you in the video this data that I put together for you. When you look at it in the context of the industry, you will not need much to convince yourself about it. You might think that it is crazy how this is a secret.


What you need to remind yourself is that your hard-skills will take you further ahead in your career. It gives you the ability to create your own world, the ability to develop and do. 


In my case, my hard-skills gave me the confidence to overcome my soft-skill challenges. That's the power of hard-skills. They compensate for other things.


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What have been your takeaways?

This is exciting! Share with me below what are you going to do with this secret now that you know it. What is going to be your next step on your way to your success.


Do comment on other's takeaways as well and learn from each other! 🙂

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Next Up - Lesson #3

Secret #2 - Create vs. Compete

The second secret clears your mind out and puts you in the right mindset. The secret tells you about the competition that you think you have.


Check your email inbox to access Lesson 3.

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