Posts by Darpan Saxena

How to calculate the market share of a company

How to Find the Market Share of a Company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.

A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware of the pre-requisites for any business plan. It is to…

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GE Matrix

GE Matrix for Product Portfolio Analysis A marketer in today's time works on massive product portfolios. In this scenario, the GE matrix serves as a great framework to analyse the various products. Here's my take on the framework.

GE Matrix or McKinsey Matrix or GE-McKinsey Matrix. All of them are the names of this strategy tool that helps you analyze your product portfolio.“Between calculated risk and reckless decision…

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Cost Plus Pricing Strategy Examples

What is the Cost Plus Pricing Strategy? With this article I begin discussing some of the important pricing strategies that there are. Cost Plus Pricing Strategy being one of the most basic and widely used pricing strategies deserves to be discussed first. I share with you some cost plus pricing strategy examples as well.

Cost Plus pricing strategy is the most rudimentary of all the pricing strategies. It is probably the first one that we intuitively learn even before formally learning about pricing. And…

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What is Sustainable Competitive Advantage? A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained the market leaders in their industry for a long time.

The question is, what is this Sustainable Competitive Advantage? Even more than that, the question would be how to develop this competitive advantage.In the last Strategy article – Competitive Advantage…

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SWOT Analysis of Apple

SWOT Analysis of Apple [Detailed] Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. In this discussion, I will take you through the SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple.

SWOT analysis has been usual on this blog. In today’s article, I’ll be continuing that with a SWOT analysis of Apple – but with a different touch this time around.Take…

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