Advertising & Promotion
Advertising & Promotion is the voice that is carried from the organisation to the customer. Utmost care must be taken while strategising marketing communication. This topic walks you through the same
Chapter 1 – Introduction to Marketing Communications
Marketing communication is usually the most crucial aspect of a company’s communication with customers. This chapter lays the foundation of what marketing communication entails and what can be learnt in the coming chapters
Chapter 2 – Marketing Communication Mix
The eight modes of marketing communication are something one hears very often. What they are will be looked at in-depth in this chapter
Chapter 3 – Marketing Communication Strategy
Previously we have seen the various elements involved in marketing communications and how these elements interact together to provide for a compelling marketing communication mix. A marketing communication strategy helps us put marketing communication mix to effect.
Chapter 4 – Managing Digital Communications
While we have seen various avenues of marketing communication, this chapter takes us through the present and future of marketing communication, the digital marketing communication and how to manage the same.
Chapter 5 – Advertisement Campaigns: an Explainer
Advertisement examples are a fun way to understand the concepts gleaned off till now and this chapter tries to achieve the same. Dissecting few famous campaigns I try to marry theory to practise.
Chapter 6 – Ethical Advertising
Advertising ethics acts as a guiding principle that every marketer should keep in mind while designing a marketing communication strategy. This chapter talks about ethical issues in advertisements and promotions
