Maslow hierarchy of needs

Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.

It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…

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Social Marketing

Introduction to Social Marketing: Purpose & Profits Have you ever thought of the value that you are adding when you are studying about marketing? Are you creating the needs or serving the needs of the society. To understand and answer the above questions, we need to understand the concept of Social Marketing. Let’s get started.

Social MarketingIt is generally believed that motive of marketing is to make profit to the organizations to your company by providing value to the customers. But, value is the most…

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product line

What is Product Line [Length, Width and Extension] What do you understand by the term product line? The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results.

As marketeers of the future, it is essential that you are informed about a product line & its offerings. How they are positioned by brands to gain a stronghold against…

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Personal Branding for MBA students

Personal Branding for MBA Students We all wonder what is that one thing that made all the difference? On what basis is a person selected or rejected after an interview? What is that makes MBA students get their dream internships and final placement offers? Moreover, what is that one thing that makes them standout even after passing out from their colleges?

In this article, I will be talking to the MBA audience but the things explained here are beneficial to aspirants of any competitive examination or even for jobseekers. We will…

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BCG Google

BCG Matrix of Google Google’s mission is to organise the world’s information and make it universally accessible and useful. And they relentlessly keep innovating and launching new products. Have you ever wondered how do they decide which apps to continue, which ones to kill, which ones to invest in? Let’s find out the answers to these questions in this article- BCG matrix of Google.

Google is one of the biggest companies in the world, reaching billions of internet users through its products, every single day. In its recent earnings call, CEO Sundar Pichai announced…

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