SWOT Analysis of Starbucks Starbucks is included in more than 20 rankings about innovation, valuable brands, best places to work, supply chain, corporate reputation, customer loyalty, and even the coolest brands on Earth. In other words, everyone loves Starbucks! In this article I have focussed on the SWOT Analysis of Starbucks.
In this blog, we have conducted SWOT analysis of multiple companies like Flipkart, Apple, TATA Motors. Today we are going to do the SWOT analysis of one of the most…Read more »
SWOT Analysis of Google Have you ever wondered about how Google has maintained its powerful position, throughout? We all know about its pseudo-monopoly in Search-Engine. I mean, nowadays everyone jumps to Google for every piffling query that we get! But is that the only reason of its success? Google has a sundry of apps/products under it. Are all of them successfully leading the charts?
Google was founded in 1998 by Larry Page and Serge Brin in California, USA. This power-duo formed Google- technology company as a research project, while at Stanford University. Since then,…Read more »
Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.
It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…Read more »
Introduction to Social Marketing: Purpose & Profits Have you ever thought of the value that you are adding when you are studying about marketing? Are you creating the needs or serving the needs of the society. To understand and answer the above questions, we need to understand the concept of Social Marketing. Let’s get started.
Social MarketingIt is generally believed that motive of marketing is to make profit to the organizations to your company by providing value to the customers. But, value is the most…Read more »
What is Product Line [Length, Width and Extension] What do you understand by the term product line? The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results.
As marketeers of the future, it is essential that you are informed about a product line & its offerings. How they are positioned by brands to gain a stronghold against…Read more »