SWOT Analysis of Starbucks Starbucks is included in more than 20 rankings about innovation, valuable brands, best places to work, supply chain, corporate reputation, customer loyalty, and even the coolest brands on Earth. In other words, everyone loves Starbucks! In this article I have focussed on the SWOT Analysis of Starbucks.
In this blog, we have conducted SWOT analysis of multiple companies like Flipkart, Apple, TATA Motors. Today we are going to do the SWOT analysis of one of the most…Read more »
SWOT Analysis of Google Have you ever wondered about how Google has maintained its powerful position, throughout? We all know about its pseudo-monopoly in Search-Engine. I mean, nowadays everyone jumps to Google for every piffling query that we get! But is that the only reason of its success? Google has a sundry of apps/products under it. Are all of them successfully leading the charts?
Google was founded in 1998 by Larry Page and Serge Brin in California, USA. This power-duo formed Google- technology company as a research project, while at Stanford University. Since then,…Read more »
Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.
It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…Read more »
Introduction to Social Marketing: Purpose & Profits Have you ever thought of the value that you are adding when you are studying about marketing? Are you creating the needs or serving the needs of the society. To understand and answer the above questions, we need to understand the concept of Social Marketing. Let’s get started.
Social MarketingIt is generally believed that motive of marketing is to make profit to the organizations to your company by providing value to the customers. But, value is the most…Read more »
What is Product Line [Length, Width and Extension] What do you understand by the term product line? The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results.
As marketeers of the future, it is essential that you are informed about a product line & its offerings. How they are positioned by brands to gain a stronghold against…Read more »
Personal Branding for MBA Students We all wonder what is that one thing that made all the difference? On what basis is a person selected or rejected after an interview? What is that makes MBA students get their dream internships and final placement offers? Moreover, what is that one thing that makes them standout even after passing out from their colleges?
In this article, I will be talking to the MBA audience but the things explained here are beneficial to aspirants of any competitive examination or even for jobseekers. We will…Read more »
BCG Matrix of Google Google’s mission is to organise the world’s information and make it universally accessible and useful. And they relentlessly keep innovating and launching new products. Have you ever wondered how do they decide which apps to continue, which ones to kill, which ones to invest in? Let’s find out the answers to these questions in this article- BCG matrix of Google.
Google is one of the biggest companies in the world, reaching billions of internet users through its products, every single day. In its recent earnings call, CEO Sundar Pichai announced…Read more »
How to Find the Market Share of a Company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.
A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware of the pre-requisites for any business plan. It is to…Read more »
SWOT Analysis of Flipkart [Detailed] Flipkart is a leading Indian E-commerce firm which has been delighting Indian consumers over the years. It started out as a small online bookstore and now is a billion-dollar firm. In this article, I will be running through the detailed SWOT analysis of Flipkart and provide in-depth insights about Flipkart.
We can achieve the most basic form of analysis of a company with a SWOT analysis and here I aim to take you through the SWOT analysis of Flipkart. Don’t…Read more »
Developing a New Market Offering [A Use-Case] Have you ever wondered how the products and services are designed from scratch? You must be thinking – From where to start? What to do? There are a lot of factors that a marketer needs to consider while developing a new market offering. But don't worry if you have no idea, this article will give you a basic understanding of how do you develop a new product offering.
As a marketing student, you have always been taught STP, 4Ps of marketing, branding, digital marketing etc. But apart from these, there is another area very important to every marketer….Read more »
What is Services Marketing? [Detailed] Have you ever come across services that have saved the day, time and again? Look around, you are surrounded by multiple essential services. You might be using Wi-Fi to access this article on the Internet. Did you just order a pair of shoes for a party the next day? Did you send money to your elder sibling in another part of your country just with a few clicks? These are just some services that have assumed the fabric of essentiality. All of this leads me to shed more light on what is services marketing and the numerous aspects.
As marketers, are products and services any different? Well, to answer this in one word – Yes.However, let’s answer the broader question – what is services marketing? A Product is something…Read more »
EPRG Framework – International Business and Market Development “It has been said that arguing against Globalization is like arguing against the laws of gravity”- Kofi Annan. Internationalization of a business is not a recent trend, it started well before World War II. It started with large economies like USA and Germany but today it has become a primary course of action for even small businesses in developing economies. Global businesses need truly global leaders and therefore through this article lets understand what goes into making these leaders.
Let’s start by setting some context on why talking about International Business is important and then we will deal with more Intricate topics like the EPRG Framework for taking strategic…Read more »