Decoding Indian Consumer Behaviour

Decoding Consumer Behaviour in India You Know Nothing About The Consumer Behaviour in India is largely driven by the great Indian Middle Class. You would wonder that it is great that you surely belong to the Indian Middle Class and, therefore, you could empathize with them. However, as it turns out you may not be a part of the middle class! Read on to know why you may know nothing about it.

Here’s the thing about the consumer behaviour in India. Its trends and patterns are mostly driven by the Indian Middle Class. The habits of the India Middle Class are truly…

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How to calculate the market share of a company

How to find the Market Share of a company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.

A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware that for any business planning that you may be doing,…

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What can a break up teach you about Marketing? Breakups are tough. They alter a lot of things in your life. And in such a situation, you do often analyse the situation and try to come up with reasons of why it happened. In this article, I share with you how can a breakup be a character-building exercise and what can it teach you about Marketing.

It’s really a weird kind of post for me to write and, probably, even for you to read. Breakup and marketing don’t relate directly with each other in a way…

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Marketing Mix 4Ps Super Heuristics

4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. At the same time, it makes up for an extremely large part of a successful marketing plan. The fact is, the 4Ps of Marketing are really important because they, together, form the marketing strategy of your company. Let me tell you more about it.

Marketing mix – the 4Ps of marketing can never be overestimated when it comes to determining the success or failure of a marketing campaign.In this article, I will explain to…

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classification of markets

Classification of Markets – Modern Markets I recently did an article that covered one of the most basic questions in Marketing or in Business Studies. The question is 'What is a Market?'. I further went on to explain in that article the classification of traditional markets. Today, in this article, I will take you through the classification of modern markets with examples from my work life.

In one of my previous articles, I told you about how the concept of market is one of the first things that you will encounter in a marketing class. And…

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