Rural marketing strategy

Understanding Rural Marketing and Rural Marketing Strategy How to develop a Rural Marketing Strategy? What is Rural marketing? You might face these questions if you are pursuing a Marketing Specialisation or are a Marketing Aspirant. Read on to explore the nuances of Rural Market along with its Opportunities and Challenges.

A great philosopher once said, “It doesn’t matter where you come from…” Well, it does matter to a marketer! It does because not every continent, country, state or city has…

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SWOT analysis of Nestle

SWOT Analysis of Nestle [Detailed] Nestle is one of the world’s largest food and beverage company with products ranging from global icons to local favourites. In this post, I will be running you through the detailed SWOT analysis of Nestle and will provide unique insights about Nestle.

SWOT analysis is one of the essential marketing analysis tools. It is employed to understand a company’s position in the external environment and its inner capabilities. I will be taking…

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Bottom of Pyramid Marketing

Bottom of Pyramid Marketing [Detailed] It is every Marketer's dream to capture a Huge Market and attain huge profitability. The strategy also, tells us the same things- either have a vast market share or a huge market to cater to. Our marketing lessons seldom touches upon a market which is the largest – The Bottom of the Pyramid. Let's find out more in the article.

We all know no two persons are the same, so in this vast world containing billions of such people marketing to individuals’ needs becomes a challenge. More often than not,…

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Brand Identity Prism

What is Brand Identity Prism? (With Examples) What is Brand Identity Prism? What are the elements of Brand Identity Prism? Read on to know the answers of all these questions and understand Brand Identity Prism through some interesting Examples.

Ever thought if brands have identity? Well, I did not until I came into marketing MBA and started developing this perspective of studying all aspects of a brand. The logo,…

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Factors affecting consumer behaviour

Factors Affecting Consumer Behaviour Have you ever thought that why do you purchase a certain kind of products? Why do you prefer specific brands over others? All of these things depend upon consumer behaviour. As future marketers, you have to analyse consumer behaviour. Before that, you need to know the factors affecting consumer behaviour. Read this article to have a clear idea about these.

Today’s consumer changes his habits and preferences very frequently. Marketers need to understand its consumers’ nerve to offer them precisely what they want. The marketers should know how the consumers…

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