meaning of Brand Equity

What is the Meaning of Brand Equity? Have you ever found yourself in a conversation where you have found yourself defending a brand? Why as a consumer would someone refer brands to fellow customer? What’s in it for them? I think Phoebe’s search for the most selfless act is over (F.R.I.E.N.D.S reference). Its this! It happens because of an underlying phenomenon. Let’s try to unravel the mystery in this article.

Have you ever wondered what is the meaning of Brand Equity? For this I would like all of you to think of a scenario with me.You go to a supermarket…

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Positioning Strategy

Developing a Positioning Strategy for Brands The goal of the firms is to create a unique image in the minds of the customers so that they associate something specific with the brand, for this purpose, a firm whether big or small use positioning strategies to establish their brand.

If you need glue/gum, what do you ask for? Fevicol, isn’t it? The brand Fevicol is so well positioned in the minds of the consumers, that is used in place…

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Product life cycle of maggi

Product Life Cycle of Maggi Product Life Cycle is an interesting marketing concept which tells us the length of time the product exists in the market, i.e., from its introduction to the it being taken off the shelf. In this article, let us read about the product life cycle of Maggi.

Maggi has been every Indians comfy food for more than 3 decades!  Remember the late-night Maggi? “Pahaad-wali” Maggi? Or simply the snack-time comfy Maggi? Although, have you ever thought about…

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One Plus Marketing Strategies

One Plus Marketing Strategies – 9 Big Takeaways OnePlus is a brand that has taken the market by storm. The OnePlus marketing strategy comes across as a great case study on how a great product coupled with innovative marketing can help a brand capture big market share and win the hearts of the customers.

If I were to name a phone brand that rose from zero to becoming one of the major brands in Asian countries within a very short period, then the name…

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Top 7 Camera Brands in the Market There are so many camera brands out there in the market. But some of the best camera brands have always stood out from the crowd. In this article, I share with you which are some of the top camera brands. This should serve as a initiator to your market research of the top camera brands.

The best memories are meant to be preserved and captured. The responsibility lies on the shoulder of the best camera brands of the world. Talking about the best camera brands,…

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