SWOT Analysis of Amul Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.

In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…

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Modes of Entry into International Business

Modes of Entry into International Business [Advantages & Disadvantages] I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.

I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business has started as…

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SWOT Analysis of Patanjali Ayurveda In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda

Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast…

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Ansoff Matrix – Samsung’s Journey from a Grocery Store to Diversified Conglomerate Yes! Samsung went onto become a tech-giant from such a humble beginning. In this article, I share with you the Ansoff Matrix of Samsung to help you understand how Samsung went on to achieve this business growth

Samsung, a South Korean Multinational, which is synonyms with smartphones, consumer electronics, has a diversified business portfolio. You and I are here to discuss the Ansoff Matrix of Samsung.But how…

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Just Blew It! Sketchers trolls Nike During a recent NCAA basketball game, Zion Williamson's sneakers tore out. These were Nike sneakers that he was wearing. Since that incident, New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”.

The sports section of the New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”. Sketchers took a shot…

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