GE Matrix for Product Portfolio Analysis A marketer in today's time works on massive product portfolios. In this scenario, the GE matrix serves as a great framework to analyse the various products. Here's my take on the framework.
GE Matrix or McKinsey Matrix or GE-McKinsey Matrix. All of them are the names of this strategy tool that helps you analyze your product portfolio.“Between calculated risk and reckless decision…Read more »
Price Adaptation Strategies – How to Modify Your Pricing Models What are Price Adaptation Strategies? What are the various approaches to Pricing? Learn about Price Adaptation Strategies in Marketing with Examples and be ready with all Pricing Concepts engraved in your mind for when you end up with a job as a Marketer.
Price! One of the most important 4Ps of the marketing mix. Although very analytical in nature, price is not the most favorite element of many, and I am one of…Read more »
BCG Matrix of Nestle [Detailed] Nestlé is a common house-hold brand for us since years. Think fast and tell me what all Nestlé products you love! I bet NesCafe, Maggi or chocolates like Kit-Kat made it to your favourite list. Now, have you ever wondered, that do firms also treat its products differently? How do they decide which brands to keep? Where to add new products? When to produce more goods? If yes, then this article is definitely curated for you. Give it a read and see how firms solve these critical questions.
Nestle is one of the world’s leading FMCG company. Most likely, dream company for most of the B-school students too. It has its presence in about 187 countries. Think how…Read more »
Understanding the Communication Mix Most of the marketing articles and theories talk about finding that right marketing mix for your product. Still, that amazing strategy will go in vain if you don't understand how to communicate that to your consumers. But why? Why is it essential for you, as a B-school student, to understand the mechanics of communications mix and its various elements? Read this article to know why!
After giving the B-schools’ interviews, you must have realised how important is it to prepare a spot-on answer that is a perfect mix of your superior qualities and past experiences…Read more »
SWOT Analysis of Tata Motors [Detailed] A SWOT analysis is very useful for analyzing your organization's strengths, weaknesses, opportunities and threats. Below is a detailed SWOT Analysis of TATA Motors.
Before getting into the SWOT analysis of the TATA Motors, let us consider one scenario.Imagine yourself as a manager of a multi-national company, and you are in a position to…Read more »