“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.

This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…

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Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.

Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…

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Zoho Corporation – the best Marketing Strategy example? [Case Study] A good marketing strategy is one which integrates with the people, systems, culture and the structure of the organisation. Here, I share with you my study of what makes the Zoho Marketing Strategy, probably the best marketing strategy that I saw in the field of CRMs.

There’s something about Zoho Corporation that intrigued me. Which is why I chose Zoho to be my company for my Marketing Strategy study sometime back. Yes, I have been a…

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advertisers try to sell products and services by using sex in advertising

Sex in Advertising and why it is time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertisements. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!

Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. It is interesting to learn how do advertisers try to sell products and services…

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How to Price your Product better in 8 Steps (Part 2 of 2) You are looking to price your product but are unsure of how to do it. Through this second part of my article series, I will share with you the final 4 steps that you must follow to create a robust pricing program for your product.

This is the second and the final article in the series where I am telling you about how to price your product better. Read the first part here: How to…

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