Why do prices end in 99? Almost everyday at different places, you would have seen that prices of different things end in 99 or 9. We all have seen those prices and some of us even understand why would a shop owner price something like that. But, in this article, I will share with you the science and logic behind why do prices end in 99. I will also share with you the history of where and how it started. Read on.

You would have been to enough departmental stores, e-commerce stores, restaurants, and movie theaters to see that the price of almost everything ends with 99. And probably it got you…

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What can Tai Lopez teach you about Marketing? You may know Tai Lopez as the social media guy who features in your Facebook timeline quite often. His social media game is strong. But in this article, I will not share with you the Tai Lopez social media marketing strategy. In fact, I will share with you the 5 things you as a marketer can learn from Tai, in general.

If you have ‘liked’ enough marketing and entrepreneurship pages on Facebook, you are likely to see a tall, fair, bespectacled person telling you about how social media marketing is the…

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SWOT Analysis of Amul Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.

In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…

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Modes of Entry into International Business

Modes of Entry into International Business [Advantages & Disadvantages] I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.

I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business has somewhere started…

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SWOT Analysis of Patanjali Ayurveda In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda

Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast…

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