Why Big Data Cannot Understand Consumers Why do you prefer watching a movie on Netflix over hearing the story’s plot from your friend? Why do we Indians, on meeting a stranger, first ask “Where are you from?” Big Data explains direct correlations from huge amounts of data. But, what is thick data and how does cultural identity impact consumer buying behaviour?

The human civilization is currently living and breathing big data and data-driven decision making. But is quantitative analysis enough to understand the core reason behind how consumers behave? What is…

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Datacamp Free Week

DataCamp Free Week – Learn Data Science for Free If you are someone who has been on the fence about whether to learn Data Science and Machine Learning to add onto your existing business skills, the DataCamp Free Week might give you that push. In the DataCamp Free Week, all DataCamp premium courses are available for free. Here are the details about this interesting opportunity.

In continuation to the last DataCamp Free Week, DataCamp returned for a second edition of the DataCamp Free Week in the first week of September 2020.The company reiterated the same…

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Introduction to Linear Regression

Linear Regression for Marketing Analytics [Hands-on] If you are thinking about learning Predictive Analytics to improve your marketing efficiency then Linear Regression is the concept to start with. In this discussion, I present to you a step-by-step guide for performing Linear Regression for Marketing Analytics - which is the first topic you should start off with in your Marketing Analytics journey.

Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…

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DataCamp Data Scientist with Python 1

How to become a Data Scientist with Python You are aware that learning Data Science can be crucial to how your career moves ahead. Let me tell you that there are only two reasons of why you haven't been able to learn Data Science yet: (i) Lack of a structured learning approach and (ii) Lack of motivation. In this discussion, I will share with you how using the Data Scientist with Python Career Track you can have a structured learning for a sprawling career in Data Science and in Marketing.

Statistics, analytics, and marketing are the backbone of an MBA degree. Whether it’s a consulting or a profile at an investment bank or a tech-savvy role at a new startup,…

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DataCamp Review (2020) – Are DataCamp Courses Worth it? I have been taking DataCamp courses from quite some years now. I started off learning it in 2016 and over the years the platform has certainly evolved. In this DataCamp Review article, I bring to you my analysis of what feel about DataCamp being its paid user. And I help you identify whether DataCamp is the correct course for you or not.

Latest Edit (September 2020): I have updated this DataCamp Review in September 2020 to talk about many of the new courses and course categories that DataCamp has come up with….

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