Why is Marketing analytics important for MBAs and managers? Marketing Analytics has become a part of the fundamentals of Marketing and MBAs need to get savvy with it. I want to share with you this thought that for you as an MBA student why is Marketing Analytics extremely important to learn and how it would help you in your career.
To tell you about why is Marketing Analytics important for MBAs and managers – I could have started off by putting out a statistic about the demand of Marketing Analytics…Read more »
Classification Algorithm for Marketing Analytics If you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!
Marketing Analytics- the new hot cake in the market. Every company is trying their best to utilize analytics in order to improve their performance, visibility, campaigns and what not! Have…Read more »
What is Confusion Matrix ? Any machine-learning model is useless to you, if you don’t know what the numbers it generates means. A confusion matrix is the simplest compilation of these numbers. It can give you a better idea of what your classification model is getting right and what types of errors it is making.
Don’t know what is confusion matrix? Don’t know what to interpret from it? Is Confusion matrix making you confused? Then this article is cooked and served just for you. It…Read more »
Should MBAs Learn to Code? Do you often wonder about the skills one must acquire in MBA? Are you losing sleep over keeping pace with the demands of the industry? Further, are you worried about the conundrum – Should MBAs learn to code for future prospects?
Probably you might have searched a lot on Quora or called on your seniors. You also might have asked for help from your peers. Well, you just might have just…Read more »
Marketing Analytics Using Excel [Simplified] Excel is the most versatile tool used in the industry as of now. It has been with us since the 1980’s and is still being used as the most fundamental tool for data structuring and analysis. It’s a go-to tool for a person in IT, Finance, HR, Marketing and simply any other department that you can think of. Let’s build some discussion on what value it carries for our beloved marketers.
Excel began to be used as a tool to store and structure data. With time it started being used as an application for small data computations. Today, with various upgradations,…Read more »
Why Big Data Cannot Understand Consumers Why do you prefer watching a movie on Netflix over hearing the story’s plot from your friend? Why do we Indians, on meeting a stranger, first ask “Where are you from?” Big Data explains direct correlations from huge amounts of data. But, what is thick data and how does cultural identity impact consumer buying behaviour?
The human civilization is currently living and breathing big data and data-driven decision making. But is quantitative analysis enough to understand the core reason behind how consumers behave? What is…Read more »
DataCamp Free Week – Learn Data Science for Free If you are someone who has been on the fence about whether to learn Data Science and Machine Learning to add onto your existing business skills, the DataCamp Free Week might give you that push. In the DataCamp Free Week, all DataCamp premium courses are available for free. Here are the details about this interesting opportunity.
In continuation to the last DataCamp Free Week, DataCamp returned for a second edition of the DataCamp Free Week in the first week of September 2020.The company reiterated the same…Read more »
Linear Regression for Marketing Analytics [Hands-on] If you are thinking about learning Predictive Analytics to improve your marketing efficiency then Linear Regression is the concept to start with. In this discussion, I present to you a step-by-step guide for performing Linear Regression for Marketing Analytics - which is the first topic you should start off with in your Marketing Analytics journey.
Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…Read more »
Linear Regression for Marketing Analytics
Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…Watch Video »
What is Marketing Analytics? [Detailed Introduction]
You want to learn what is Marketing Analytics. You are most likely a marketer, an MBA student, or just someone who is curious to know about what exactly is Marketing…Watch Video »
How to become a Data Scientist with Python You are aware that learning Data Science can be crucial to how your career moves ahead. Let me tell you that there are only two reasons of why you haven't been able to learn Data Science yet: (i) Lack of a structured learning approach and (ii) Lack of motivation. In this discussion, I will share with you how using the Data Scientist with Python Career Track you can have a structured learning for a sprawling career in Data Science and in Marketing.
Statistics, analytics, and marketing are the backbone of an MBA degree. Whether it’s a consulting or a profile at an investment bank or a tech-savvy role at a new startup,…Read more »
DataCamp Review (2021) – Are DataCamp Courses Worth it? I have been taking DataCamp courses from quite some years now. I started off learning it in 2016 and over the years the platform has certainly evolved. In this DataCamp Review article, I bring to you my analysis of what feel about DataCamp being its paid user. And I help you identify whether DataCamp is the correct course for you or not.
Latest Edit (September 2020): I have updated this DataCamp Review in September 2020 to talk about many of the new courses and course categories that DataCamp has come up with….Read more »