Learn to use R for Market Research and Analytics. Here’s how. Being good at R is crucial in Market Research and Analytics. In this article, I will share with you how you can learn to use R (in lesser time that you think it takes) and why you should learn it.
Do you want to make a career in Marketing or Analytics? Then there’s a strong reason why you need to learn to use R. I am sure that in your MBA…Read more »
The Easiest of all Sales Forecasting Methods As a marketing person it is crucial for you to be able to forecast sales. Sales forecasting is a marketer's job than it is of the salesperson's. In this article, not only will I explain to you why is it like that, I will also share with you one of the easiest sales forecasting methods.
I had established this in one of my earlier articles and I say it here again. This argument will form the basis of why you would need to learn any…Read more »
Linear Regression is inaccurate and misleading! Here’s why The first thing we learn in predictive modeling is linear regression. Linear Regression comes across as a potent tool to predict but is it a reliable model with real world data. Turns out that it is not. In this post I will take you through the Sales data set to demonstrate this fallacy.
There is something about predictions that fascinates us. Those who have even a little bit of familiarity with statistics would know that Linear Regression is probably the first thing you…Read more »
How to do (accurate) sales forecasting – using Excel and SPSS In this series of articles, I will take you through the complete process of doing sales forecasting using Excel and SPSS. This first article of the series takes you through the basics of sales forecasting and its importance. Also, get the free excel which I will be using for the analysis.
Sales forecasting is only for salesmen. Is it? If you believe in that, then let me tell you that is incorrect. The fact is, selling is the responsibility of…Read more »
The customer is the King has been the motto of businesses all over the world for as long as we can remember. In order to make consumer experiences better, businesses…Read more »