About Super Heuristics

To attain knowledge, add things everyday” – Lao Tzu

Hello and welcome to Super Heuristics, an up-and-coming resource library for MBA students and professionals in the field of Marketing Strategy.

I am Darpan Saxena, the founder of Super Heuristics. I am a practicing believer of smart work and the impact of shared knowledge and this is the major reason why I started Super Heuristics in February 2018.

In the past, my experience as a marketing and product development strategist at an edu-corporate has given me, what I believe, a rich knowledge of marketing. Moreover, its integration with strategy and analytics is even more fascinating.

Lao Tzu’s quote written above resonates with me a lot. For me, Super Heuristics is a medium to come out every single day (or whenever I can) and add value to you and also to myself.

Why Super Heuristics?

Super Heuristics was created with the hope of providing answers through articles/blog posts to the many questions asked by individuals seeking to learn more about Marketing Strategy.

These are my two cents on the topics you care about the most, and I assure you, you will find the blog really interesting.

What is a Heuristic?

A heuristic is a thought tool, a rule of thumb, to understand a complex method or process. A heuristic is not an equation to solve. It is a method of deduction.

Unlike other areas of the business that have well-defined methodologies, tools and techniques, marketing has lacked a systematic method.

As Daniel Burstein of MarketingExperiments.com says, marketing has relied on the ‘golden gut’ of astute deep thinking and creative minds.

Getting started with Super Heuristics (useful links)

If you are starting out with Super Heuristics then I recommend you to get started with any of the three streams I write about

Marketing 101 Articles
Marketing Strategy Articles
Marketing Analytics Articles

In fact, I would suggest you read up some of the things you like and hit me up with a quick feedback at darpan(at)superheuristics.com

Darpan Saxena