About Super Heuristics

To attain knowledge, add things everyday” – Lao Tzu

Hello and welcome to Super Heuristics, an up-and-coming resource library for MBA students and professionals in the field of Marketing Strategy.

I am Darpan Saxena, the founder of Super Heuristics. I am a practicing believer of smart work and the impact of shared knowledge and this is the major reason why I started Super Heuristics in February 2018.

Who is Darpan Saxena?

Darpan Saxena is a Marketing Strategist and a practitioner of Analytics in the field of Marketing. He is an Electronics & Communication engineer by qualification, with specialization in Artificial Intelligence (AI) focusing on Machine Learning, and also an MBA from Indian Institute of Management (IIM), Udaipur. 

In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi. Darpan is a proponent of the philosophy of taking marketing decisions based on a combination of Data and Heuristics, which he calls Super Heuristics  

Why Super Heuristics?

Super Heuristics was created with the hope of providing answers through articles/blog posts to the many questions asked by individuals seeking to learn more about Marketing Strategy.

These are my two cents on the topics you care about the most, and I assure you, you will find the blog really interesting.

What is a Heuristic?

A heuristic is a thought tool, a rule of thumb, to understand a complex method or process. A heuristic is not an equation to solve. It is a method of deduction.

Unlike other areas of the business that have well-defined methodologies, tools and techniques, marketing has lacked a systematic method.

As Daniel Burstein of MarketingExperiments.com says, marketing has relied on the ‘golden gut’ of astute deep thinking and creative minds.

Getting started with Super Heuristics (useful links)

If you are starting out with Super Heuristics then I recommend you to get started with any of the three streams I write about

Marketing 101 Articles
Marketing Strategy Articles
Marketing Analytics Articles

In fact, I would suggest you read up some of the things you like and hit me up with a quick feedback at darpan(at)superheuristics.com

Darpan Saxena