Learn Business Concepts, Frameworks and Strategy, by examples

Welcome to Super Heuristics. I am Darpan Saxena and I am glad that you are interested in getting to business, marketing and strategy concepts with focus on practical implementation in the real world. Super Heuristics is a growing community of students passionate about marketing that I started from my hostel room at IIM Udaipur in February 2018.

Darpan Saxena

Hi, I am Darpan Saxena and I am happy to have you here!

I am an MBA from IIM Udaipur and an Engineer by qualification. I have been through the same challenges, highs and lows of MBA and of working with some top brands across industries, as you may be going through. My attempt with this blog is to help you make the most of your MBA and of your corporate career. All of this content curated by me, for the love of business, strategy and marketing.

Here's A Bit About Me...

In my entire work experience of almost a decade, I have crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact, Career Launcher (in India and Dubai), AWR (in Dubai) and ML Academy (in USA) apart from the other small and medium-sized businesses which have witnessed growth through my marketing and strategy consultation. My journey towards educating people (and in effect educating my own self) was born out of the challenges that I faced before and during my MBA.

My experience of working as a Product Head of MBA Product, the biggest vertical of Career Launcher at their head office in New Delhi brought me really close to the challenges faced by other students of MBA and those interested in Marketing. 

How Can I Help You Learn Business, Strategy and Marketing?

How to learn marketing skill? With this questions in your mind, you have already realized that you need to develop real-world marketing skills right now. Its no surprise that so many recent MBA graduates, already out there industry with good marketing jobs, get back to Super Heuristics to revisit some of the classic marketing basics and marketing strategies.

You could be one among the following and you know that Super Heuristics is the place for you to get started:

MBA Student Persona

I’m new to Marketing and MBA in general – How can I learn the basics of Marketing and about getting started in MBA?

Advanced MBA Student Persona

I have an understanding of Marketing through my MBA course  How can I apply my knowledge to real-world problems and be industry ready?

Working Professional

I have got experience in the field of Marketing after my MBA – How do I get up to speed with skills relevant for my job or startup?

How to Get Started to Learn Marketing Skills?

If you are starting out in marketing and wish to learn the basics of the subject, you have arrived at the right place. Super Heuristics will help you understand the practical application of each of the facets of marketing like Branding, Consumer Behaviour, B2B, B2C, Retail, Sales & Distribution, Analytics and so much more. Now,  if this is your first time here on Super Heuristics then all of this could be a little overwhelming for you.

Therefore, here are 3 simple steps for how to learn marketing skills right now:

Get Access to the FREE Email Course

I mentioned about it how I have condensed my learning into this course. These are my learning about how to make the most of your MBA to get the best career outcomes in Marketing. I am offering them to you in my short course which you can enroll to right now.

Coming soon

Connect with us on Social Media

Join the community on your most frequented social media hangouts: LinkedIn, Facebook and YouTube. Get special content across platforms and always stay up-to-date each day. What's more? Comment and connect with other marketing peers. 


Follow Us on LinkedIn
The Super Heuristics page on LinkedIn is a growing community of marketing enthusiasts, predominantly MBA students from across the top B-schools


Subscribe to us on YouTube
If reading is not your thing, subscribe to the Super Heuristics YouTube channel to learn interesting marketing concepts and frameworks


Join Us on Facebook
One of our oldest marketing communities is the Learn Marketing Strategy group on Facebook. And exclusive closed group for marketers like you

Get Started with the Most Loved Blogs

Now that you have claimed your free access to the Marketing Library and have followed Super Heuristics on social media, you are all set to receive interesting marketing content across that will take you from the basic to the expert level. However, you must start off reading some of your articles that are going to set a solid foundation for you in Marketing. Here are some of our most loved articles that have helped numerous marketing learners with a better understanding of the subject.

Or, Check Out the Best Resources to Learn Online

If you are sure about what you want to learn about marketing and are looking for the best resources for the same – then this is the place. I have put together a comprehensive list of resources for you to learn Marketing and Analytics through courses, books or podcasts.

Not Sure Yet?

That is never a problem! Here’s a great way to start—become a member my free marketing library for MBAs and Marketing enthusiasts and get fresh and the most important marketing concepts, resources, and news delivered to your inbox. 

Marketing Library Ebooks