Basics of Marketing
Understanding the basics of marketing is crucial for your success as it helps you develop the correct approach towards any problem and also gives you the ability to analyse and articulate these business problems well.
Chapter 1 – What is Marketing?
If you have wondered that what is that one exact statement which defines marketing but haven’t been able to find it yet, then this first chapter will give you exact clarity of What is Marketing.
Chapter 2 – Needs, Wants and Demands
With a basic understanding of marketing in place, you are now all set to understand what are Needs, Wants and Demands. You as a student of marketing will now realize that these terms can’t be used interchangeably.
Chapter 3 – Segmentation, Targeting and Positioning
Segmentation, Targeting and Positioning is the starting point of the entire marketing exercise that you will carry out. It is the first step for you as a marketer when you approach a marketing problem. Why do I say that? Let’s find out.
Chapter 4 – What is Segmentation?
Segmentation is the first step that you need to take when you approach a marketing problem. Why is it the first step and what do we do in Segmentation? Let’s find out.
