Channel Strategies
Marketing Channel Strategies ensure that multiple channels work together to match customers’ preferred way of shopping to access the company’s products with ease. This topic shows the various ways in which it can be done
Chapter 1 – Marketing Channel Strategy an Introduction
Marketing Channel Strategies ensure that multiple channels work together to match customers’ preferred way of shopping to access the company’s products with ease. This chapter introduces the concepts and key players.
Chapter 2 – Role of Marketing Channels
Marketing Channels play a very crucial role. The importance of these channels in getting the customers to the firm is explained here.
Chapter 3 – Channel Design Decisions
Channel Design Decisions talks about how the various channels can be used to get the maximum possible benefit from choosing a channel
Chapter 4 – Channel Management Decisions
In this chapter, I will take you through the essential questions of what happens in channel management post the channel has been designed.
Chapter 5 – Channel Integration
Marketing channel integration can be defined as the strategies and plans designed by the organization to deliver a standard message across various channels. In this chapter, we will see how it is done.
Chapter 6 – Digital Marketing Channel
Digital Marketing Channels are the present and future of marketing channels. This chapter explores the rise of popularity of these channels and explains the concepts of the same.
Chapter 7 – 3Cs of Marketing Channels
In the final chapter, I will talk about the 3C’s of marketing channels. The conflict between various channels, the cooperation between the channels, and the competition between channels are the 3 c’s of a marketing channel, leading us to the final c, the conclusion of the chapter.
