How to Analyse Marketing Case Studies
A case is a verbal representation of any organisation or a specific component that revolves around an issue. The basic idea is to make the appropriate judgments, and defend your suggestions.
Chapter 1 – Introdcution to Marketing Case Studies
Marketing case studies are the verbal representations of any organisation or its specific component based on real-life scenarios, sometimes with a bit of disguise of identities of persons, corporations, and physical areas.
Chapter 2 – Approaching a Marketing Case
To approach a marketing case or challenge effectively, it is essential to approach the case study correctly and with a neutral perspective. While there is no “one size fits approach” for solving a case study, let us look at some tips that will help approach any marketing case in an organised manner.
Chapter 3 – Marketing Case Analysis
A marketing case study analysis do not have a fixed framework or strategy. However, a structured approach will always help you systematically analyse any marketing case study. Let us look at a 5-step structure for marketing case study analysis.
Chapter 4 – Presenting a Marketing Case
Once you analyse a given marketing case, the next question arises about how do you present a marketing case study effectively. Let us now see how you can present your analysis and findings in four simple steps.
Chapter 5 – Marketing Case Examples
To bridge this gap between the academic world and real-life scenarios, I will be sharing some marketing case examples with you. These marketing case examples will help you understand how to respond to any case study.
