Some of my handpicked

Best Resources to Learn Marketing

Courses | Books | Podcasts

You are a marketing aficionado, you are looking for the best website to learn marketing and some of the best resources to learn marketing more comprehensively. During my MBA days, I invested a lot of time and money in a lot of these resources. Be it the best marketing courses online, the best marketing books or even podcasts, my ever expanding knowledge of marketing borrows heavily from every resource I had at my disposal. 

While I always keep mentioning about the best marketing resources and marketing courses in some of my blog posts, you can easily miss out on a lot of them. Therefore, I decided to bring at one place all the best websites and the best resources to learn marketing for MBAs, the ones that I have learned from or recommend.

Best Online Courses on Marketing


EdX Logo

Introduction to Marketing

University of British Columbia

The first online course that I took during my MBA right in the first trimester. I attribute my clarity of fundamentals to this course.

  • Core Marketing principles explained
  • Real world examples with all concepts
  • Extremely engaging professors



All in One Marketing Bundle 


Most comprehensive bundle of marketing courses out there. Different instructors cover different courses.

  • Excellent coverage of topics
  • Serves as a great reference material
  • Complete knowledge beyond the book
Plural Sight logo

Writing a Business Plan


One of the best short courses when it comes to explaining everything associated with Business Planning & crafting a B-plan

  • Gives you a formal structure quickly
  • Discusses the must-haves in a B-plan
  • Crucial skill for most case competitions
Hubspot Logo

Inbound Marketing Certifications

HubSpot Academy

From Inbound Marketing to Paid Marketing, HubSpot has an insightful mix of courses that are well recognized

  • Worldwide leader in inbound marketing 
  • These are in-demand business topics
  • Frequently updated course, which is rare 

Strategy Consulting Virtual Experience

Boston Consulting Group

Program created to give a feel of what it is like to work at BCG & solve problems. Complete various consulting assignments.

  • Video instructions for each assignment
  • Completing tasks unlocks model solution
  • Get in the shoes of a BCG consultant

Fundamentals of Digital Marketing


A great initiation course for those looking to understand Digital Marketing. A strategic and business level overview

  • Covers most Digital Marketing concepts
  • Doesn't cover Facebook marketing
  • Serves as a refresher for the expert-level
Coursera logo

Marketing Strategy Specialization


An extremely in-depth series of 5 courses that cover the concepts of developing an integrated market strategy with examples

  • Courses + Assignment Pedagogy
  • Takes you from theory to application
  • Certificate from a top B-school
iim bangalore logo

Strategic Management

IIM Bangalore

Top Professors from the top B-school of India share with you all the concepts of strategic management, in 5-weeks

  • A topic crucial for managerial success
  • Knowledge is of use across domains
  • Understand the topic with in-depth cases

Best Books on Marketing

Marketing Management Philip Kotler

Marketing Management

Philip Kotler, Kevin Lane Keller

This is, undoubtedly, the bible for all marketers and MBAs. This is the first book you should pick to learn the art formally

  • Covers the entire universe with examples
  • Serves as a reference for the experienced
  • Misses out completely on digital marketing
All Marketers Tell Stories

All Marketer's tell Stories

Seth Godin

This book will help you form a perspective about what effective marketers should do. This is an extremely short and engaging read

  • A book driven by good examples
  • First step towards learning what works
  • Gets repetitive after a point
HBR books

HBR's Must Reads for Sales & Marketing 

Harvard Business Review

This collection covers all the aspects that a marketing manager eventually works on. Pearls of wisdom of some top Harvard Profs

  • Talks about marketing management 
  • More about strategy than tactics
  • Serves as a refresher for the experienced
Zero to One

Zero to One: Notes on Start Ups

Peter Thiel & Blake Masters

Must read for new product development and entrepreneurship. Develops the necessary thought process for product positioning

  • What is required to take a biz from 0 to 1
  • How to win in the most competitive spaces
  • Peter Thiel is the founder of PayPal
Dotcom Secrets

DotCom Secrets

Russell Brunson

Almost every business is an online business and you will realize in this book that the lifeblood of these businesses is funnels

  • Extremely application oriented
  • Learn about nurturing and converting leads
  • Ready to implement email and ad copies 
1 - So Good They Cant Ignore You

So Good they Can’t Ignore You

Cal Newport

Must read for every MBA student and recent graduate in a job about how to build a career with focus & continuous improvements

  • Different perspective about work life
  • Know how to be an expert at anything
  • Crucial for recent MBA in jobs

Hooked: Build Habit-Forming Products

Nir Eyal and Ryan Hoover

This is for all the consumer behavior and product management aficionados. Lots in the book to learn from & to implement on the job

  • Great mix of theory and examples
  • Extremely well researched, which is a rarity
  • Concepts apply to products of frequent use


Reid Hoffman and Chris Yeh

While Zero to One tells you about getting started from scratch, this book tells about scaling it from One to One Million, rapidly

  • Must read after Zero to One
  • For managers heading growing businesses
  • Investor-ready business models explained
key marketing metrics

Key Marketing Metrics

Neil T. Bendle, Paul W. Farris and Phillip E. Pfeifer

If you can't measure it you can't improve it. That's why knowing relevant marketing metrics is important and this books helps

  • Know how to measure marketing efforts
  • Metrics for different aspects of marketing
  • Serves as a refresher for everyone

Best Podcasts on Marketing


The Marketing School

Neil Patel and Eric Siu

Extremely practical Digital Marketing tips from the ace marketers-cum-entrepreneurs. Full with refreshing ideas. A personal favorite!

  • Short 10-min episodes daily
  • Complete knowledge about tools
  • Insights you can apply on your campaigns
GaryVee Udio Experience

The GaryVee Audio Experience

Gary Vaynerchuk

This podcast makes you feel as energetic and powerful as GaryVee is. Turns your head towards how to run a side-hustle

  • Takes away pessimism about career
  • Comes from GaryVee's real experiences
  • A must for MBAs stuck in uninspiring jobs

The Marketing Secrets Show

Russell Brunson

You are into digital marketing and you know how important funnels and list-building are. Hear Russell and his guests talk all about it

  • Learn how to build funnels that convert
  • Know the tools required to automate
  • Impressive list-building strategies

Marketing Over Coffee

John J. Wall and Christopher S. Penn

Seasoned marketers discuss the theoretical and the practical sides of marketing in extremely candid discussions

  • Speakers share their own experiences
  • Great knowledge about marketing history
  • More food-for-thought kind of topics

The Time Ferriss Show

Tim Ferriss

Tim Ferriss is a productivity guru and a famous blogger. Bring productivity hacks and discipline to your life with this podcast

  • Maximise your daily work output
  • Productivity tools and hacks that work
  • Tips to learn faster and better