Some of my handpicked
Best Resources to Learn Marketing
Courses | Books | Podcasts
You are a marketing aficionado, you are looking for the best website to learn marketing and some of the best resources to learn marketing more comprehensively. During my MBA days, I invested a lot of time and money in a lot of these resources. Be it the best marketing courses online, the best marketing books or even podcasts, my ever expanding knowledge of marketing borrows heavily from every resource I had at my disposal.
While I always keep mentioning about the best marketing resources and marketing courses in some of my blog posts, you can easily miss out on a lot of them. Therefore, I decided to bring at one place all the best websites and the best resources to learn marketing for MBAs, the ones that I have learned from or recommend.
Best Online Courses on Marketing
RECOMMENDED

Introduction to Marketing
University of British Columbia
The first online course that I took during my MBA right in the first trimester. I attribute my clarity of fundamentals to this course.
RECOMMENDED

All in One Marketing Bundle
EDUCBA
Most comprehensive bundle of marketing courses out there. Different instructors cover different courses.

Writing a Business Plan
Pluralsight
One of the best short courses when it comes to explaining everything associated with Business Planning & crafting a B-plan

Inbound Marketing Certifications
HubSpot Academy
From Inbound Marketing to Paid Marketing, HubSpot has an insightful mix of courses that are well recognized

Strategy Consulting Virtual Experience
Boston Consulting Group
Program created to give a feel of what it is like to work at BCG & solve problems. Complete various consulting assignments.

Fundamentals of Digital Marketing
A great initiation course for those looking to understand Digital Marketing. A strategic and business level overview

Marketing Strategy Specialization
Coursera
An extremely in-depth series of 5 courses that cover the concepts of developing an integrated market strategy with examples

Strategic Management
IIM Bangalore
Top Professors from the top B-school of India share with you all the concepts of strategic management, in 5-weeks
Best Books on Marketing

Marketing Management
Philip Kotler, Kevin Lane Keller
This is, undoubtedly, the bible for all marketers and MBAs. This is the first book you should pick to learn the art formally

All Marketer's tell Stories
Seth Godin
This book will help you form a perspective about what effective marketers should do. This is an extremely short and engaging read

HBR's Must Reads for Sales & Marketing
Harvard Business Review
This collection covers all the aspects that a marketing manager eventually works on. Pearls of wisdom of some top Harvard Profs

Zero to One: Notes on Start Ups
Peter Thiel & Blake Masters
Must read for new product development and entrepreneurship. Develops the necessary thought process for product positioning

DotCom Secrets
Russell Brunson
Almost every business is an online business and you will realize in this book that the lifeblood of these businesses is funnels

So Good they Can’t Ignore You
Cal Newport
Must read for every MBA student and recent graduate in a job about how to build a career with focus & continuous improvements

Hooked: Build Habit-Forming Products
Nir Eyal and Ryan Hoover
This is for all the consumer behavior and product management aficionados. Lots in the book to learn from & to implement on the job

Blitzscaling
Reid Hoffman and Chris Yeh
While Zero to One tells you about getting started from scratch, this book tells about scaling it from One to One Million, rapidly

Key Marketing Metrics
Neil T. Bendle, Paul W. Farris and Phillip E. Pfeifer
If you can't measure it you can't improve it. That's why knowing relevant marketing metrics is important and this books helps
Best Podcasts on Marketing

The Marketing School
Neil Patel and Eric Siu
Extremely practical Digital Marketing tips from the ace marketers-cum-entrepreneurs. Full with refreshing ideas. A personal favorite!

The GaryVee Audio Experience
Gary Vaynerchuk
This podcast makes you feel as energetic and powerful as GaryVee is. Turns your head towards how to run a side-hustle

The Marketing Secrets Show
Russell Brunson
You are into digital marketing and you know how important funnels and list-building are. Hear Russell and his guests talk all about it

Marketing Over Coffee
John J. Wall and Christopher S. Penn
Seasoned marketers discuss the theoretical and the practical sides of marketing in extremely candid discussions

The Time Ferriss Show
Tim Ferriss
Tim Ferriss is a productivity guru and a famous blogger. Bring productivity hacks and discipline to your life with this podcast