Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.

Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…

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Zoho Corporation – the best Marketing Strategy example? [Case Study] A good marketing strategy is one which integrates with the people, systems, culture and the structure of the organisation. Here, I share with you my study of what makes the Zoho Marketing Strategy, probably the best marketing strategy that I saw in the field of CRMs.

There’s something about Zoho Corporation that intrigued me. Which is why I chose Zoho to be my company for my Marketing Strategy study sometime back. Yes, I have been a…

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advertisers try to sell products and services by using sex in advertising

Sex in Advertising and why it is time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertisements. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!

Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. It is interesting to learn how do advertisers try to sell products and services…

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How to Price your Product better in 8 Steps (Part 2 of 2) You are looking to price your product but are unsure of how to do it. Through this second part of my article series, I will share with you the final 4 steps that you must follow to create a robust pricing program for your product.

This is the second and the final article in the series where I am telling you about how to price your product better. Read the first part here: How to…

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What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.

Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…

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