Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

6 Brand Integrations with Gully Boy You Didn’t Know About Not just a great movie, Gully Boy has also done a pretty good job at the brand integrations and in-film branding. They are smooth and not pushy. Here are 6 Brand Integrations you may have missed.

Ranveer Singh and Alia Bhat starrer Gully Boy released on this Valentine’s Day and I went to watch it the first day. While the movie talks about authentic underground rap…

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Learn to use R for Market Research and Analytics. Here’s how. Being good at R is crucial in Market Research and Analytics. In this article, I will share with you how you can learn to use R (in lesser time that you think it takes) and why you should learn it.

Do you want to make a career in Marketing or Analytics? Then there’s a strong reason why you need to learn to use R. I am sure that in your MBA…

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Is the Zapier Mastery Course from Digital Deepak Any Good? [Detailed Review] I recently came across Digital Deepak's Zapier Mastery course. I tried it out to learn how to use Zapier for solving some of my own digital marketing problems. Here is my detailed review of the course.

Are you an entrepreneur or a blogger like me and want to learn how to use Zapier? Or are a freelancer who works with clients to solve their digital marketing challenges?Heck….

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How to Answer Tough B-school Interview Questions (Part 2) If you are really scared about some of the questions that you think can expose you in a MBA interview, this article is for you. This is the second part of my article on How to Answer Tough Interview Questions. Let's answer some tough questions.

Since the time I published the first installment of this article, How to Answer Tough Interview Questions (Part 1), I have been overwhelmed by the emails that I have been…

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What is the Difference Between Market Research and Market Analysis? It is common (and generally pardonable) to use these two terms interchangeably. However, it will be inappropriate to consider them as the same thing. In this article, I will share with you all the differences.

I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…

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