What Could Be A Proven Roadmap To Design Your Career In Marketing?

Five Steps Ahead is a course, a roadmap that tells you what to learn in marketing, how to learn marketing, what extra skills to acquire to stand apart from your peers, how to ace your placements, and how to take control of your career early on.

Maslow hierarchy of needs

Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.

It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…

Read more »
Classification Algorithm for Marketing Analytics

Classification Algorithm for Marketing Analytics If you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!

Marketing Analytics- the new hot cake in the market. Every company is trying their best to utilize analytics in order to improve their performance, visibility, campaigns and what not! Have…

Read more »
How to become a product manager

How to Become a Product Manager Do you always get confused between product management and project management? Do you wonder what one has to do to become a Product Manager ? Do you want to what skill a new-age product manager should posses ?

Are you one of the MBA graduates who want to start your career as a product manager? Have you not yet found out the answer to this question, “How to…

Read more »
meaning of Brand Equity

What is the Meaning of Brand Equity? Have you ever found yourself in a conversation where you have found yourself defending a brand? Why as a consumer would someone refer brands to fellow customer? What’s in it for them? I think Phoebe’s search for the most selfless act is over (F.R.I.E.N.D.S reference). Its this! It happens because of an underlying phenomenon. Let’s try to unravel the mystery in this article.

Have you ever wondered what is the meaning of Brand Equity? For this I would like all of you to think of a scenario with me.You go to a supermarket…

Read more »
SEO for product managers

SEO for Product Managers & MBAs [Simplified] What is SEO? And how do product managers utilize Search Engine Optimization? How it helps in increasing product's visibility?

A century ago, could you imagine getting any information you want with a single click? God bless Alan Emtage, the inventor of the first ever search engine! In this article,…

Read more »