Five Steps Ahead is a course, a roadmap that tells you what to learn in marketing, how to learn marketing, what extra skills to acquire to stand apart from your peers, how to ace your placements, and how to take control of your career early on.
The most important concept in the domain of marketing is the concept of a sales funnel. A sales funnel is a marketing tool that maps out the journey customers go…Read more »
What is that one rule that all marketers have learnt by heart? “Know your customer”. There’s nothing more valuable to organizations than the knowledge of variables that influence customer decisions….Read more »
Now you are ready and eager to join a B-School this year. At the same time, the only thing making it overwhelming is the coming interviews and most of all…Read more »
A great philosopher once said, “It doesn’t matter where you come from…” Well, it does matter to a marketer! It does because not every continent, country, state or city has…Read more »
SWOT analysis is one of the essential marketing analysis tools. It is employed to understand a company’s position in the external environment and its inner capabilities. I will be taking…Read more »