Five Steps Ahead is a course, a roadmap that tells you what to learn in marketing, how to learn marketing, what extra skills to acquire to stand apart from your peers, how to ace your placements, and how to take control of your career early on.
A great philosopher once said, “It doesn’t matter where you come from…” Well, it does matter to a marketer! It does because not every continent, country, state or city has…Read more »
SWOT analysis is one of the essential marketing analysis tools. It is employed to understand a company’s position in the external environment and its inner capabilities. I will be taking…Read more »
We all know no two persons are the same, so in this vast world containing billions of such people marketing to individuals’ needs becomes a challenge. More often than not,…Read more »
Ever thought if brands have identity? Well, I did not until I came into marketing MBA and started developing this perspective of studying all aspects of a brand. The logo,…Read more »
Today’s consumer changes his habits and preferences very frequently. Marketers need to understand its consumers’ nerve to offer them precisely what they want. The marketers should know how the consumers…Read more »