Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

how to become a Market Research Analyst

The Complete Guide on How to Become a Market Research Analyst If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.

Are you wondering how to become a Market Research Analyst right after MBA? Or you might want to become a Business Analyst in a large multinational.   I received a…

Read more »

What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.

In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…

Read more »

What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.

You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what…

Read more »
disadvantages of cost plus pricing

Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.

What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…

Read more »

“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.

This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…

Read more »