SWOT Analysis of Starbucks Starbucks is included in more than 20 rankings about innovation, valuable brands, best places to work, supply chain, corporate reputation, customer loyalty, and even the coolest brands on Earth. In other words, everyone loves Starbucks! In this article I have focussed on the SWOT Analysis of Starbucks.
In this blog, we have conducted SWOT analysis of multiple companies like Flipkart, Apple, TATA Motors. Today we are going to do the SWOT analysis of one of the most…Read more »
Best Case Study Competitions In India In 2021 Are you an MBA student and confused about utilizing the opportunities available to get the best results out of your MBA? Probably would have heard about case study competitions. Surely, a great way to boost your career. Are you confused about which case competitions you can apply for and target to get the best results? Here is the answer for you. This article will list all the Best Case Study Competitions in India In 2021 that too sorted by your eligibility!!
It is that time of the year, probably, when you would have just joined a B-school and would be wondering how to maximize your opportunities. You came to know about…Read more »
SWOT Analysis of Google Have you ever wondered about how Google has maintained its powerful position, throughout? We all know about its pseudo-monopoly in Search-Engine. I mean, nowadays everyone jumps to Google for every piffling query that we get! But is that the only reason of its success? Google has a sundry of apps/products under it. Are all of them successfully leading the charts?
Google was founded in 1998 by Larry Page and Serge Brin in California, USA. This power-duo formed Google- technology company as a research project, while at Stanford University. Since then,…Read more »
Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.
It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…Read more »
Classification Algorithm for Marketing Analytics If you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!
Marketing Analytics- the new hot cake in the market. Every company is trying their best to utilize analytics in order to improve their performance, visibility, campaigns and what not! Have…Read more »