Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

How to read mba case studies quickly

How to Read MBA Case Studies Quickly The Case Study method, popularized by the Harvard Business School, is a common feature across all B-schools. For you as a marketer and a B-school student, it becomes important to befriend case studies right away. In this discussion, I will reveal important aspects of case studies and how to read MBA case studies quickly and efficiently.

The Case Study Method initially popularized by Harvard Business School is now a dominant feature in the curriculum of all business schools, worldwide. And the fact is they are all…

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Competitive Landscape

Competitive Landscaping – Market Strategy for a Leader Whether you are working to start out a new business or are planning the way forward for an established brand, building a competitive landscape will be a great first step. In this article, I share with you how can you use analytics to build out a good competitive landscape

In a period of less than three years, Reliance Jio completely changed and disrupted the telecom industry. And today it proudly claims the top spot in terms of users. How…

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Introduction to Linear Regression

Linear Regression for Marketing Analytics [Hands-on] If you are thinking about learning Predictive Analytics to improve your marketing efficiency then Linear Regression is the concept to start with. In this discussion, I present to you a step-by-step guide for performing Linear Regression for Marketing Analytics - which is the first topic you should start off with in your Marketing Analytics journey.

Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…

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DataCamp Data Scientist with Python 1

How to become a Data Scientist with Python You are aware that learning Data Science can be crucial to how your career moves ahead. Let me tell you that there are only two reasons of why you haven't been able to learn Data Science yet: (i) Lack of a structured learning approach and (ii) Lack of motivation. In this discussion, I will share with you how using the Data Scientist with Python Career Track you can have a structured learning for a sprawling career in Data Science and in Marketing.

Statistics, analytics, and marketing are the backbone of an MBA degree. Whether it’s a consulting or a profile at an investment bank or a tech-savvy role at a new startup,…

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SWOT Analysis of Apple

SWOT Analysis of Apple Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. In this discussion, I will take you through the SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple.

SWOT analysis has been usual on this blog. In today’s article, I’ll be continuing that with a SWOT analysis of Apple – but with a different touch this time around.Take…

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