Marketing Frameworks
Marketing frameworks and models will help you develop a strong and comprehensive marketing strategy for any product, including sales, promotions, communication, and brand management.
Chapter 1 – Introduction to marketing frameworks and models
A marketing framework, in simple words, can be explained as a visual representation of different components of marketing plans and strategies. It will help you understand how customers perceive any particular brand, interact and engage with the brand, and buy from that specific brand.
Chapter 2 – 5Cs Analysis Model: Understanding Marketing Environment
If we assume the firm to be a human body, then a 5Cs analysis is a complete body checkup which one should do regularly to keep the body healthy, i.e., to keep the firm growing.
Chapter 3 – PESTEL Analysis: Understanding Marketing Environment
PESTEL analysis acronym stands for Political, economic, social, technological, environmental, legal. PESTEL analysis covers all these macroeconomic factors in detail.
Chapter 4 – SWOT Analysis: Understanding Marketing Environment
SWOT Analysis is a useful technique for assessing a business based on four key aspects; Strengths, Weaknesses, Opportunities, and Threats. It ideally utilizes the company’s strengths, mitigates weaknesses, minimizes threats, and leverages its opportunities.
Chapter 5 – BCG’s Growth-share Matrix: Understanding Marketing Environment
The BCG growth-share matrix model will help you understand how companies or organisations strategise their different businesses. It can help you analyse which brands a particular organisation should invest in and which brands can be divested.
Chapter 6 – US VAL’s Framework: Segmentation
The US VAL’s Framework would help you split the addressable markets into different groups according to the psychometric behaviour of customers. This framework explains how each customer would behave differently in terms of Values, Attitudes, and Lifestyles often termed together as VAL.
Chapter 7 – Bull’s Eye Framework: Targeting
When it comes to marketing, communicating with customers is one of the essential steps. Now, you must be having a question how do we communicate with our customers effectively? To…
Chapter 8 – Perceptual Mapping: Positioning
Perceptual mapping helps you to understand the perspectives of customers towards a particular brand through a diagrammatic approach. The main goal of perceptual mapping in marketing is to represent the position of a product graphically in comparision to its competitors in the market.
Chapter 9 – 7Ps of Marketing Mix: Developing Marketing Plan
The 7Ps of marketing mix ensures that your target audience is satisfied and your brand is appreciated. Implementing this will help you develop a holistic and strategic marketing plan for standing out from the competitors.
Chapter 10 – SOSTAC Framework: Developing Marketing Plan
Developed by PR Smith in the 1990s, the SOSTAC framework will help you develop a digital marketing plan. This framework will also aid you in tracking your progress. It will be a useful tool for you to analyse and predict whether the desired marketing goals can be achieved or not.
Chapter 11 – Non-marketing frameworks: Way Ahead
As a budding business professional, you have learned the marketing models and frameworks in detail, which is a prerequisite to excel in the field of marketing. Now, I urge you…
