Yes Bank Case Study - BookMyShow

Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.

AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….

Read more »

Yes Bank Transformation – Microsoft Case Study (2018) Are you participating in the Yes Bank Transformation challenge? Here are some key insights for the Microsoft case study that may help you deliver a winning solution

The Yes Bank Transformation Series is one of the most prestigious Case Study challenges across India’s B-Schools. This year, they have partnered with both established corporations like Microsoft, new but…

Read more »

Why Marketers make the best CEOs

If you have not yet heard, Indra Nooyi – PepsiCo’s first female CEO, is stepping down. Indra Nooyi is set to step down from her role as the Pepsi CEO…

Read more »

How to Analyse Marketing Case Studies [FREE E-Book]

Let no man ever contemplate an act ill-conceived and ill-considered, ill-done without proper scrutiny. Inspect a matter with utmost care before reaching conclusions and rushing into actions; else, bitter remorse…

Read more »

How to get started with Amazon Ace Case Study Challenge (2018)

The Amazon Ace must have got you both excited and anxious in equal proportions. Excited because it’s the first corporate case study challenge of the season, and anxious because it…

Read more »