What is the Cost Plus Pricing Strategy? With this article I begin discussing some of the important pricing strategies that there are. Cost Plus Pricing Strategy being one of the most basic and widely used pricing strategies deserves to be discussed first. I share with you some cost plus pricing strategy examples as well.
Cost Plus pricing strategy is the most rudimentary of all the pricing strategies. It is probably the first one that we intuitively learn even before formally learning about pricing. And…Read more »
4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. At the same time, it makes up for an extremely large part of a successful marketing plan. The fact is, the 4Ps of Marketing are really important because they, together, form the marketing strategy of your company. Let me tell you more about it.
Marketing mix – the 4Ps of marketing can never be overestimated when it comes to determining the success or failure of a marketing campaign.In this article, I will explain to…Read more »
What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.
In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…Read more »
Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…Read more »
How to Price your Product better in 8 Steps (Part 2 of 2) You are looking to price your product but are unsure of how to do it. Through this second part of my article series, I will share with you the final 4 steps that you must follow to create a robust pricing program for your product.
This is the second and the final article in the series where I am telling you about how to price your product better. Read the first part here: How to…Read more »
How to Price your Product better in 8 Steps (Part 1 of 2) You want to price a product but are unsure of how to do it confidently. Pricing is one of the most crucial decision as it captures the value from your customers. Here, I present to you first 4 of the 8 steps that will ensure you cover all bases while pricing.
I can say it with a good level of confidence that how to price your product, how to determine the selling price will remain really common marketing doubts, forever. Don’t…Read more »
Have you bought anything lately? Maybe a trendy new mobile phone, a chic piece of clothing, some food or coffee perhaps? Chances are that you have because as consumers, we…Read more »
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…Read more »