Price Positioning – Why my expensive Fossil is better than your Fastrack

We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…

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How to Launch a Product in a Competitive Market

You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself. What do they want? If you…

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