Posts by Kanhaiya Maheshwary

The Curious Case of Consumer Analytics at Target Retail

The customer is the King has been the motto of businesses all over the world for as long as we can remember. In order to make consumer experiences better, businesses…

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Does your personality resonate with your favourite brands?

What makes us like brands? Why do we love certain brands, and dislike the others? When it comes to buying something, how do we make a decision to pick one…

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What Hotstar and other brands can teach us about Positioning and Differentiation?

The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…

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