Posts by Samina A

Careers in Marketing After MBA

Careers in Marketing After MBA and Without MBA A couple of key aspects in your career planning are where do you want to reach and what are the steps that you need to take. If you are someone who is figuring out what could be your career in marketing after MBA or even without MBA then this discussion will help you understand that there are more than one routes to your destination.

If you are a marketing enthusiast and are looking for careers in marketing after MBA then the very first question that you should ask yourself is where do you want…

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Why Marketers Need a Solid Understanding of Statistics Statistics and data analysis aid marketers to rely not just on their intuition, and to make informed decisions. Here we will discuss the importance of statistics in marketing techniques with examples from companies like Adidas, Unilever, and Target to understand why marketers need a solid understanding of statistics.

We live in a world that keeps piling more and more data. The companies that successfully leverage their data can significantly improve their sales. Well yes, data may be the…

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Cognitive Biases in Marketing – Games EdTech Companies Play Cognitive Biases in marketing are key to make marketing campaigns successful and are strategically applied by firms at various consumer touch-points to directly influence consumer decisions while interacting with products. Read on to find out more about how cognitive biases influence consumer behaviour in the Edtech industry, which is gaining huge relevance in recent times.

One of the key ways of making effective marketing campaigns and advertisements is by the use of cognitive biases correctly. Cognitive biases in marketing have been employed for a long…

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