Deciphering Porter’s Five Forces with the help of Apple iPod
Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…
Read more »What types of Primary Market Research study should I use?
This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…
Read more »Competitive Advantage – the Messi of your Business
The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…
Read more »Strategic Management defined in three simple words
The purpose of strategic management is to create opportunities and succeed at them. The article simplifies Strategic Management in three simple words. Beyond this idea, the article further discusses the…
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