What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.
Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…
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How to Price your Product – The Fundamentals Are you working on a product or a classroom assignment and are wondering how to price your product. In this article, I give to you three fundamental principles based on which you can create rock solid pricing strategies and avoid the pricing traps.
During my work experience at an ed-tech company in Delhi, I was working alongside quite a few product managers. My boss himself was a product manager of a larger portfolio…
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The Lazy Man’s Guide to Marketing Metrics [Infographic] How do you measure the implications of your marketing decisions? There are marketers who hate numbers. But, it is important to realize that marketing metrics ease decision making and prove their success. In this article, I share with you an infographic listing the important marketing metrics.
Marketing metrics are numbers. And Numbers are great. With them, we find a way to count, measure and compare things and phenomena. In my MBA journey, I came across another…
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Use Psychographic Segmentation to make someone fall in love with you Believe it or not. In this article I will take you through how you can find the people you are going to have a really high chance of making them fall in love with you. Marketers like you call it Psychographic Segmentation. Further, I take the example of Facebook Ads to explain how Facebook plays the perfect matchmaker game.
Would you really want to know a better use of Psychographic segmentation than this? I don’t think so. This article is probably 7 months late or 5 months in advance…
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Commodification – Paying for what was for free With examples of Airbnb, Evian, Carbon Credits and Nestle, I discuss what is commodification and what is in it for marketers
There is a compelling reason that makes me write a post about Commodification. And the reason came from a discussion I was having with a colleague from my last company….
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Branding and Love Marriages have more in common than you think Love marriages start with an early commitment, years before the actual marriage. Branding, in the same way, creates customers much before the person actually pays and becomes a customer.
If I tell you, selling isn’t important but branding is, what would you make of it? You walk up to the store to buy chili sauce. You have three different…
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How to Analyse Marketing Case Studies [FREE E-Book]
Let no man ever contemplate an act ill-conceived and ill-considered, ill-done without proper scrutiny. Inspect a matter with utmost care before reaching conclusions and rushing into actions; else, bitter remorse…
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Understanding Product Life Cycle of Apple iPhone [E-Book] In this article, with the example of the Apple iPhone, I will explain its product life cycle. The various stages have certain characteristics and I shall be sharing them here. Along with that, I will also share some marketing strategies that you can use in every stage through my e-book.
In this article, I will be telling you about the product life cycle of an Apple iPhone. I will also be sharing with you a product life cycle of an…
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But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.
So, what does marketing mean?You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being repeated…
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How to Create a Marketing Plan: The Strategy
I shall continue this article from where I had left in Part 1 of this series on creating a Marketing Plan. In the previous piece, I talked about how any…
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How to Create a Marketing Plan: The Analysis
You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…
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Does your personality resonate with your favourite brands?
What makes us like brands? Why do we love certain brands, and dislike the others? When it comes to buying something, how do we make a decision to pick one…
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