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How to Answer Tough B-school Interview Questions (Part 1) Are there many questions that you think can ruin your interview? Surprisingly, most of these will be the most basic yet deep HR questions. But, those are not HR questions. I call them Marketing questions. So in this article, I will share with you how you can market yourself better and make these tough questions simpler.

Are you appearing for your B-school interviews really soon? You’ve prepared well but still aren’t sure how to answer tough interview questions?That’s so common!You thought the common HR questions were…

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MBA Admission Interview Questions

How to Answer MBA Admission Interview Questions on Marketing If you are an MBA aspirant who will be appearing for his interviews soon, this article is for you. My aim in this piece is not just to tell you about the MBA admission interview questions in Marketing that they will ask you. In fact, my aim is to help you market your dream of pursuing MBA in Marketing.

You are ready and eager to join a B-School this year. But at the same time, you are overwhelmed and probably worried about the interview coming up and specifically the…

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Segmentation and Targeting Success story at BMW In 2001, BMW came up with a video marketing campaign that was not targetted at any of its customer segments. It was targeted at another segment, not the customers of BMW. Find out who did BMW really target?

The BMW Market Segmentation story is one of the finest that marketers look up to. And that’s because BMW has been able to target multiple segments at one time. But…

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how to become a Market Research Analyst

The Complete Guide on How to Become a Market Research Analyst If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.

Are you wondering how to become a Market Research Analyst right after MBA? Or you might want to become a Business Analyst in a large multinational.   I received a…

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What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.

In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…

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