Linear Regression for Marketing Analytics [Hands-on] If you are thinking about learning Predictive Analytics to improve your marketing efficiency then Linear Regression is the concept to start with. In this discussion, I present to you a step-by-step guide for performing Linear Regression for Marketing Analytics - which is the first topic you should start off with in your Marketing Analytics journey.
Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…Read more »
How to become a Data Scientist with Python You are aware that learning Data Science can be crucial to how your career moves ahead. Let me tell you that there are only two reasons of why you haven't been able to learn Data Science yet: (i) Lack of a structured learning approach and (ii) Lack of motivation. In this discussion, I will share with you how using the Data Scientist with Python Career Track you can have a structured learning for a sprawling career in Data Science and in Marketing.
Statistics, analytics, and marketing are the backbone of an MBA degree. Whether it’s a consulting or a profile at an investment bank or a tech-savvy role at a new startup,…Read more »
SWOT Analysis of Apple Apple is a brand that is a favorite of any marketer purely because of the kind of learning you can have from it. In this discussion, I will take you through the SWOT Analysis of Apple and will scrutinize in detailed some interesting insights about Apple.
SWOT analysis has been usual on this blog. In today’s article, I’ll be continuing that with a SWOT analysis of Apple – but with a different touch this time around.Take…Read more »
Pluralsight Review: Is Pluralsight Worth the Money? [FREE Account] I finally found a learning platform that grades courses as per my skill and expertise level so that I know where to start. It also lets me take an entry level IQ test to tell me what my current level in that topic is. I am talking about Pluralsight, a not yet famous learning platform in my circles. But, in this Pluralsight review, when I will take you through its great collection of AI, Data Science and Digital Marketing courses, you would definitely want to take its free trial and try it out.
Let’s be honest; marketing gimmicks of the last decade aren’t applicable today. Books are getting older, and the entire ecosystem is changing – and in these times, keeping your skill-set…Read more »
What is Transnational Strategy in International Business? Why are most of the offerings at a McDonald's in India are different from a McDonald's at Singapore and even more different from a McDonald's in China. And yet, why everything about their food, their ambiance and their promise to you feels exactly the same? These are some characteristics of a Transnational Strategy on display. Read on to know more about what is Transnational Strategy and how can a brand adopt it.
I have received several mails from MBA students and businesspersons asking me for the ideal business strategy for their projects and businesses for when they need to go international. This…Read more »