Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

What is Transnational Strategy

What is Transnational Strategy in International Business? Why are most of the offerings at a McDonald's in India are different from a McDonald's at Singapore and even more different from a McDonald's in China. And yet, why everything about their food, their ambiance and their promise to you feels exactly the same? These are some characteristics of a Transnational Strategy on display. Read on to know more about what is Transnational Strategy and how can a brand adopt it.

I have received several mails from MBA students and businesspersons asking me for the ideal business strategy for their projects and businesses for when they need to go international. This…

Read more »
How to calculate the market share of a company

How to find the Market Share of a company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.

A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware that for any business planning that you may be doing,…

Read more »
How to start teaching online Create an Online Course

How to Start Teaching Online: Create an Online Course The recent outbreak of the Corona Virus has paused the entire world. Being in the education sector all through my career, I have captured a broad sense of how this lock-down can cause the next turnaround for almost everybody in the industry. The need is to go to the students' home, through online mediums, which have the potential to reach out to a larger audience. Therefore, I share with you how to start teaching online quickly, without any deep technological knowledge.

The spread of Corona virus has led to many schools and universities being closed for safety purposes. Many cities around the world are in lock-down and the government is promoting…

Read more »
10 Things to do in Self Quarantine to Craft your dream career

Self Quarantine: 10 Steps to Craft your Dream Career in Isolation Everything that you could imagine in the world has paused and gone out of service. You are sitting at your home staring at the screen, frustrated, thinking what to do in self isolation. So, here in this discussion, I have put together how in 10 steps you can work towards crafting your dream career while there is absolutely no one to disturb you. Do check out the 5 bonus steps for the extra serious people.

Can it get weirder than this? What is happening right now doesn’t even happen in a real war situation. Corona Virus has brought everything at a standstill.  And with this…

Read more »
Podia Review

Podia Review (2020): Is Podia Good to Sell Your First Course? If you are someone looking at creating, marketing and selling your first online course or a digital product then this Podia review will be of immense help. In this Podia review, learn whether Podia is the best platform for you to start off.

In the blog post that I wrote on how to start teaching online and starting an online course, I introduced Podia as a powerful medium or platform you can use…

Read more »