Do you want to learn Marketing Strategy beyond the books?

Super Heuristics takes you from books to business, from classroom to corporates. Analyse and solve Marketing case studies and business problems like a professional. Stay one step ahead of your peers.

Why ‘MBA and Marketing’ for commerce and finance professionals?

Why MBA and Marketing for Commerce and Finance Professionals? As commerce graduates, how an MBA will help you to be a successful corporate? Why ‘MBA and Marketing’ for Commerce and Finance Professionals? Read the article below to understand.

CA, CS, Law – These are the professions that come, many a time, in almost every B.com graduate’s mind to pursue in future. What to do if I am not…

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promotion in marketing mix

Understanding Promotion in Marketing Mix What is Promotion in marketing mix? How to develop a promotion strategy? What are the elements of the promotion mix? Why is promotion of your product so important? Your mind might be wandering with all these questions if you are a marketing aspirant. Read on to learn everything in detail about one of the most powerful 4Ps of the marketing mix.

As an MBA student, you might know that the basic definition of promotion in marketing mix. That’s the first thing taught in 1st term Marketing Management.Although in my case, it…

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Why MBA and Marketing for IT Professionals? Did you not see two of the most asked interview questions hidden in that title? The two big questions- Why MBA for IT professionals? And Why Marketing? I have made up my mind to get the long-standing debate settled and my friends in IT are the chosen ones.

Making that big decision to give up the perks of a well-paying job and getting out of your comfort zone is not easy. There is this one big question that…

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Careers in Marketing After MBA

Careers in Marketing After MBA and Without MBA A couple of key aspects in your career planning are where do you want to reach and what are the steps that you need to take. If you are someone who is figuring out what could be your career in marketing after MBA or even without MBA then this discussion will help you understand that there are more than one routes to your destination.

If you are a marketing enthusiast and are looking for careers in marketing after MBA then the very first question that you should ask yourself is where do you want…

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Sex in Advertising

Sex in Advertising and Why it is Time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertising. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!

Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. An advertisement puts your right in front of your audience. As a brand manager…

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