How to become a product manager

How to Become a Product Manager Do you always get confused between product management and project management? Do you wonder what one has to do to become a Product Manager ? Do you want to what skill a new-age product manager should posses ?

Are you one of the MBA graduates who want to start your career as a product manager? Have you not yet found out the answer to this question, “How to…

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meaning of Brand Equity

What is the Meaning of Brand Equity? Have you ever found yourself in a conversation where you have found yourself defending a brand? Why as a consumer would someone refer brands to fellow customer? What’s in it for them? I think Phoebe’s search for the most selfless act is over (F.R.I.E.N.D.S reference). Its this! It happens because of an underlying phenomenon. Let’s try to unravel the mystery in this article.

Have you ever wondered what is the meaning of Brand Equity? For this I would like all of you to think of a scenario with me.You go to a supermarket…

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SEO for product managers

SEO for Product Managers & MBAs [Simplified] What is SEO? And how do product managers utilize Search Engine Optimization? How it helps in increasing product's visibility?

A century ago, could you imagine getting any information you want with a single click? God bless Alan Emtage, the inventor of the first ever search engine! In this article,…

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Social Marketing

Introduction to Social Marketing: Purpose & Profits Have you ever thought of the value that you are adding when you are studying about marketing? Are you creating the needs or serving the needs of the society. To understand and answer the above questions, we need to understand the concept of Social Marketing. Let’s get started.

Social MarketingIt is generally believed that motive of marketing is to make profit to the organizations to your company by providing value to the customers. But, value is the most…

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product line

What is Product Line [Length, Width and Extension] What do you understand by the term product line? The length, depth, width of a product line or the product portfolio of a brand is a strategic and significant dimension of brand building. Marketeers often find it hard to realise the intricacies behind brands adopting new products and gradually phasing out other products. In this article, you can hope to gain a clearer picture about these concepts, and I plan to explain it with the help of real-life examples for better results.

As marketeers of the future, it is essential that you are informed about a product line & its offerings. How they are positioned by brands to gain a stronghold against…

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