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Tag: 4Ps

Marketing 101

Understanding Place in Marketing Mix The role of place in 4Ps of marketing will help appreciate the importance of place in the availability of a product in the consumer’s market. Based on different properties of products, variations in the core distribution mix of place is observed. FMCG products tend to be consumed faster, and hence shorter distribution channels are managed. However, non-perishables typically result from long-winded supply chains.

November 26, 2020 7 Min Read

You might have the perfect product that will satisfy your customers’ need and offer high value. But unless you don’t have a process to make the product available for purchase…

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Marketing 101

But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.

July 2, 2018 11 Min Read

So, what does marketing mean?You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being repeated…

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Super Heuristics is a free resource site for students and young professionals. Super Heuristics was founded in February 2018 by Darpan Saxena.

The main objective of this site is to provide answers to the many questions asked by students and professional looking to learn about Marketing, Strategy and Analytics.

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