Branding and Love Marriages have more in common than you think Love marriages start with an early commitment, years before the actual marriage. Branding, in the same way, creates customers much before the person actually pays and becomes a customer.
If I tell you, selling isn’t important but branding is, what would you make of it? You walk up to the store to buy chili sauce. You have three different…Read more »
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…Read more »