Ansoff Matrix – Samsung’s Journey from a Grocery Store to Diversified Conglomerate Yes! Samsung went onto become a tech-giant from such a humble beginning. In this article, I share with you the Ansoff Matrix of Samsung to help you understand how Samsung went on to achieve this business growth

Samsung, a South Korean Multinational, which is synonyms with smartphones, consumer electronics, has a diversified business portfolio. You and I are here to discuss the Ansoff Matrix of Samsung.But how…

Read more »

Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.

Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…

Read more »

GE Matrix for Product Portfolio analysis A marketer in today's time works on massive product portfolios. In this scenario, the GE matrix serves as a great framework to analyse the various products. Here's my take on the framework.

GE Matrix or McKinsey Matrix or GE-McKinsey Matrix. All of them are the names of this strategy tool that helps you analyze your product portfolio. “Between calculated risk and reckless…

Read more »

The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising

I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…

Read more »

The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth

I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…

Read more »