What types of Primary Market Research study should I use?
This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…
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Analytics without Heuristics is not Analytics
Analytical insights have an over-riding effect in any decision making process in today’s milieu of technology. From a business standpoint, a decision maker’s astuteness in utilizing the insight coupled with…
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