Analytics without Heuristics is not Analytics

What is Heuristic Analysis

Analytical insights have an over-riding effect in any decision making process in today’s milieu of technology. From a business standpoint, a decision maker’s astuteness in utilizing the insight coupled with his knowledge is what that creates magic. 

With this infographic below, I aim to detail and inform how the synergy of analytics and heuristics is what drives businesses forward. Either of the two in isolation is inferior to power that the combination brings together. This is also what Super Heuristics as a blog appreciates and celebrates, the convergence of marketing and strategic decision based on cutting-edge analytics.

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Analytics without Heuristics is not Analytics


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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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