Analytics without Heuristics is not Analytics

What is Heuristic Analysis

Analytical insights have an over-riding effect in any decision making process in today’s milieu of technology. From a business standpoint, a decision maker’s astuteness in utilizing the insight coupled with his knowledge is what that creates magic. 

With this infographic below, I aim to detail and inform how the synergy of analytics and heuristics is what drives businesses forward. Either of the two in isolation is inferior to power that the combination brings together. This is also what Super Heuristics as a blog appreciates and celebrates, the convergence of marketing and strategic decision based on cutting-edge analytics.

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Analytics without Heuristics is not Analytics


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About the Author:

Darpan is a Marketing and Product development strategist at an edu-corporate in New Delhi. He has also worked at a multinational business process outsourcing company in their Marketing & Artificial Intelligence business. He is an engineer by qualification and an MBA from Indian Institute of Management (IIM), Udaipur.