Use Psychographic Segmentation to make someone fall in love with you Believe it or not. In this article I will take you through how you can find the people you are going to have a really high chance of making them fall in love with you. Marketers like you call it Psychographic Segmentation. Further, I take the example of Facebook Ads to explain how Facebook plays the perfect matchmaker game.
Would you really want to know a better use of Psychographic segmentation than this? I don’t think so. This article is probably 7 months late or 5 months in advance…Read more »
But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.
So, what does marketing mean? You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being…Read more »
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…Read more »