Understanding Place in Marketing Mix The role of place in 4Ps of marketing will help appreciate the importance of place in the availability of a product in the consumer’s market. Based on different properties of products, variations in the core distribution mix of place is observed. FMCG products tend to be consumed faster, and hence shorter distribution channels are managed. However, non-perishables typically result from long-winded supply chains.
You might have the perfect product that will satisfy your customers’ need and offer high value. But unless you don’t have a process to make the product available for purchase…Read more »
4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. At the same time, it makes up for an extremely large part of a successful marketing plan. The fact is, the 4Ps of Marketing are really important because they, together, form the marketing strategy of your company. Let me tell you more about it.
Marketing mix – the 4Ps of marketing can never be overestimated when it comes to determining the success or failure of a marketing campaign.In this article, I will explain to…Read more »
But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.
So, what does marketing mean?You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being repeated…Read more »