How to Analyse Marketing Case Studies [FREE E-Book]

Let no man ever contemplate an act ill-conceived and ill-considered, ill-done without proper scrutiny. Inspect a matter with utmost care before reaching conclusions and rushing into actions; else, bitter remorse…

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Marketing Plan and ROI – How to calculate it?

Do you know the amount of money businesses across the world are expected to spend this year on marketing, advertising, and communications? Approximately $237 Billion! With each passing year, companies…

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How to Create a Marketing Plan: The Strategy

I shall continue this article from where I had left in Part 1 of this series on creating a Marketing Plan. In the previous piece, I talked about how any…

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How to Create a Marketing Plan: The Analysis

You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…

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