edible cutlery

Why Edible Cutlery will never sell until you do this The edible cutlery problem is three problems in one, and pricing is not one of them. The positioning problem, the consumer behavior problem and the nomenclature problem. In this article I discuss way to solve these problems and make the product a success.

“You don’t need a silver fork to eat good food” But I say, you don’t even need food now if all of you have is this fork. Breaking the norms…

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Marketing in Small Niche Markets

I recently did an article on How to launch a Product successfully in a competitive market, some two weeks back. Even before I had put that article on paper, I…

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