What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.
Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…Read more »
What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.
Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…Read more »