The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising

I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…

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Yes Bank Case Study - BookMyShow

Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.

AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….

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The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth

I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…

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Price Positioning – Why my expensive Fossil is better than your Fastrack

We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…

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Marketing in Small Niche Markets

I recently did an article on How to launch a Product successfully in a competitive market, some two weeks back. Even before I had put that article on paper, I…

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