The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising
I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…Read more »
Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.
AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….Read more »
The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth
I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…Read more »
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…Read more »