Marketing Strategy in Small Niches_New

Marketing Strategy for Small & Hyper-Niche Markets Which Niches and Hyper-Niches, or Micro Niches as some refer to it as, are you targeting is one of the earliest indicators of your marketing success or failures. Finding a niche is crucial. If you are one of those who wants to understand the thought behind what makes a niche marketing strategy different from the usual, here is what it is.

I recently told you about How to launch a Product Successfully in a Competitive Market, some two weeks back. Even before I had put that thought on paper, I knew…

Read more »

How to Launch a Product in a Competitive Market Unless you are the first or one of the pioneers, you have to stand out of a crowd and keep walking tall for the rest of your business life. How do you do that? Let’s see how to launch a product in a crowded market.

You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself.What do they want?If you have read…

Read more »

“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.

This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…

Read more »

Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.

Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…

Read more »

Zoho Corporation – the best Marketing Strategy example? [Case Study] A good marketing strategy is one which integrates with the people, systems, culture and the structure of the organisation. Here, I share with you my study of what makes the Zoho Marketing Strategy, probably the best marketing strategy that I saw in the field of CRMs.

There’s something about Zoho Corporation that intrigued me. Which is why I chose Zoho to be my company for my Marketing Strategy study sometime back. Yes, I have been a…

Read more »