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Why do Prices End in 99?

June 2, 2020 08:20

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Almost every day in different places, you would have seen that prices of different things end in 99 or 9. We all have seen those prices and some of us even understand why would a shop owner price something like that. But, in this video, I will share with you the science and logic behind why do prices end in 99. I will also share with you the history of where and how it started.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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