In the final chapter, I will talk about the 3C’s of marketing channels. The conflict between various channels, the cooperation between the channels, and the competition between channels are the 3 c’s of a marketing channel, leading us to the final c, the conclusion of the chapter.

Digital Marketing Channels are the present and future of marketing channels. This chapter explores the rise of popularity of these channels and explains the concepts of the same.

Marketing channel integration can be defined as the strategies and plans designed by the organization to deliver a standard message across various channels. In this chapter, we will see how it is done.

In this chapter, I will take you through the essential questions of what happens in channel management post the channel has been designed.

Channel Design Decisions talks about how the various channels can be used to get the maximum possible benefit from choosing a channel

Marketing Channels play a very crucial role. The importance of these channels in getting the customers to the firm is explained here.

Marketing Channel Strategies ensure that multiple channels work together to match customers’ preferred way of shopping to access the company’s products with ease. This chapter introduces the concepts and key players.