Posts by Harsha Dugar

Product life cycle of maggi

Product Life Cycle of Maggi Product Life Cycle is an interesting marketing concept which tells us the length of time the product exists in the market, i.e., from its introduction to the it being taken off the shelf. In this article, let us read about the product life cycle of Maggi.

Maggi has been every Indians comfy food for more than 3 decades!  Remember the late-night Maggi? “Pahaad-wali” Maggi? Or simply the snack-time comfy Maggi? Although, have you ever thought about…

Read more »
what is content marketing

What is Content Marketing in Digital Marketing Content Marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving SEO rankings and generating audience interest. In the article below, we will be discussing about the same in detail.

What retains and converts a customer? It is the content you build. This content should be valuable, relevant, and consistent to the defined audience, this marketing strategy is called content…

Read more »