Posts by Krati Pandey

Maslow hierarchy of needs

Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.

It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…

Read more »
meaning of Brand Equity

What is the Meaning of Brand Equity? Have you ever found yourself in a conversation where you have found yourself defending a brand? Why as a consumer would someone refer brands to fellow customer? What’s in it for them? I think Phoebe’s search for the most selfless act is over (F.R.I.E.N.D.S reference). Its this! It happens because of an underlying phenomenon. Let’s try to unravel the mystery in this article.

Have you ever wondered what is the meaning of Brand Equity? For this I would like all of you to think of a scenario with me.You go to a supermarket…

Read more »
Personal Branding for MBA students

Personal Branding for MBA Students We all wonder what is that one thing that made all the difference? On what basis is a person selected or rejected after an interview? What is that makes MBA students get their dream internships and final placement offers? Moreover, what is that one thing that makes them standout even after passing out from their colleges?

In this article, I will be talking to the MBA audience but the things explained here are beneficial to aspirants of any competitive examination or even for jobseekers. We will…

Read more »
EPRG Framework

EPRG Framework – International Business and Market Development “It has been said that arguing against Globalization is like arguing against the laws of gravity”- Kofi Annan. Internationalization of a business is not a recent trend, it started well before World War II. It started with large economies like USA and Germany but today it has become a primary course of action for even small businesses in developing economies. Global businesses need truly global leaders and therefore through this article lets understand what goes into making these leaders.

Let’s start by setting some context on why talking about International Business is important and then we will deal with more Intricate topics like the EPRG Framework for taking strategic…

Read more »
highest paying jobs for MBA graduates

Highest Paying Jobs for MBA Graduates in India Most of us look up to an MBA degree as a transformation in our Careers. When asked about the reasons for pursuing this degree, we try to euphemistically say that we are looking to upskill ourselves. But then these skills and value that we gain over the two years helps us to land that dream job with the perks of a magnificent salary. So, today for this article, lets boldly accept the perks of a good salary as one of our primary motivation and talk about it in detail.

Choosing to do an MBA is quite a difficult call. Why I am saying this is because on one hand it is very expensive to take up the course. On…

Read more »