Mohana Manna

MBA - IIM Shillong | M.Tech - IIT Roorkee | B.Plan - NIT Bhopal

Mohana Manna is presently pursuing MBA at IIM Shillong. Before joining the course, she has worked as a Junior Consultant under the Ministry of Home Affairs for around 2 years, where she realised her inclination towards entrepreneurship. She did her Bachelors from NIT Bhopal, followed by Masters at IIT Roorkee. Marketing and Business Sustainability are her domains of interest. She loves to learn and perform classical dances in her leisure time.

Education

Indian Institute of Management, Shillong
Master of Business Administration (MBA)

Indian Institute of Technology, Roorkee
Master of Technology (M.Tech)

National Institute of Technology, Bhopal
Bachelor of Planning (B.Plan)

Work Experience

NIDM, Ministry of Home Affairs (MHA), GoI
Junior Consultant

Posts by Mohana Manna

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Marketing Frameworks

Chapter 4 – SWOT Analysis: Understanding Marketing Environment

March 19, 2022 2 Min Read

SWOT Analysis is a useful technique for assessing a business based on four key aspects; Strengths, Weaknesses, Opportunities, and Threats. It ideally utilizes the company’s strengths, mitigates weaknesses, minimizes threats, and leverages its opportunities.

Chapter 1 – Introduction to marketing frameworks and models

March 4, 2022 3 Min Read

A marketing framework, in simple words, can be explained as a visual representation of different components of marketing plans and strategies. It will help you understand how customers perceive any particular brand, interact and engage with the brand, and buy from that specific brand.