Mohana Manna
Education
Master of Business Administration (MBA)
Master of Technology (M.Tech)
Bachelor of Planning (B.Plan)
Work Experience
Junior Consultant
Posts by Mohana Manna
Chapter 5 – Marketing Case Examples
To bridge this gap between the academic world and real-life scenarios, I will be sharing some marketing case examples with you. These marketing case examples will help you understand how to respond to any case study.
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Chapter 4 – Presenting a Marketing Case
Once you analyse a given marketing case, the next question arises about how do you present a marketing case study effectively. Let us now see how you can present your analysis and findings in four simple steps.
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Chapter 3 – Marketing Case Analysis
A marketing case study analysis do not have a fixed framework or strategy. However, a structured approach will always help you systematically analyse any marketing case study. Let us look at a 5-step structure for marketing case study analysis.
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Chapter 2 – Approaching a Marketing Case
To approach a marketing case or challenge effectively, it is essential to approach the case study correctly and with a neutral perspective. While there is no “one size fits approach” for solving a case study, let us look at some tips that will help approach any marketing case in an organised manner.
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Chapter 1 – Introdcution to Marketing Case Studies
Marketing case studies are the verbal representations of any organisation or its specific component based on real-life scenarios, sometimes with a bit of disguise of identities of persons, corporations, and physical areas.
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Chapter 11 – Non-marketing frameworks: Way Ahead
As a budding business professional, you have learned the marketing models and frameworks in detail, which is a prerequisite to excel in the field of marketing. Now, I urge you…
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Chapter 10 – SOSTAC Framework: Developing Marketing Plan
Developed by PR Smith in the 1990s, the SOSTAC framework will help you develop a digital marketing plan. This framework will also aid you in tracking your progress. It will be a useful tool for you to analyse and predict whether the desired marketing goals can be achieved or not.
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Chapter 9 – 7Ps of Marketing Mix: Developing Marketing Plan
The 7Ps of marketing mix ensures that your target audience is satisfied and your brand is appreciated. Implementing this will help you develop a holistic and strategic marketing plan for standing out from the competitors.
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Chapter 8 – Perceptual Mapping: Positioning
Perceptual mapping helps you to understand the perspectives of customers towards a particular brand through a diagrammatic approach. The main goal of perceptual mapping in marketing is to represent the position of a product graphically in comparision to its competitors in the market.
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Chapter 7 – Bull’s Eye Framework: Targeting
When it comes to marketing, communicating with customers is one of the essential steps. Now, you must be having a question how do we communicate with our customers effectively? To…
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Chapter 6 – US VAL’s Framework: Segmentation
The US VAL’s Framework would help you split the addressable markets into different groups according to the psychometric behaviour of customers. This framework explains how each customer would behave differently in terms of Values, Attitudes, and Lifestyles often termed together as VAL.
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Chapter 5 – BCG’s Growth-share Matrix: Understanding Marketing Environment
The BCG growth-share matrix model will help you understand how companies or organisations strategise their different businesses. It can help you analyse which brands a particular organisation should invest in and which brands can be divested.
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